Post on 19-Oct-2014
description
Scarceness of Water
Poor Sanitation
No Personal Spacewww.crowdpatch.co.uk
Donate £10 or more
Support women workers in
Bangladesh
The success of the RMG Sector is built
on the diligent efforts of Female workers
But do you know their side of the
story?
The ill Menstrual Practices 95%
Uses Dirty Rags and Rejected Fabric Scraps
90%Workers wash rags
without soap and reuse without proper drying
By the Garments workers
33% girls Hide their rags in dirty
places
THE OTHER SIDE OF SEWING MACHINE3
SOAP
PP
FOODS
Living Condition
• Scarcity of Water• Poor Sanitation• No Personal Space
Scarceness of Water
Poor Sanitation
No Personal Space
Working Condition
• Long Work Hours • Forced Overtime• Low Access to
Sanitation facilities
Ignorance
Social Stigma • Hesitation in open
discussion• Considered as Secret
and Shameful
80% of the RMG workers do not know about the healthy menstrual practices
Low Affordability• Monthly Average
Salary USD 36.88• Around 66% less
than Living wage• Delayed payment • Deduction of
overtime amount
Distribution Channel
• Male dominated Distribution Channel
• Conservative Society
• Reserved Attitude
Compromised IncomeSocio-economic Factors
Use of Rags and Rejected Fabrics
Psychological & Physical Problems
Lower WageHigher Medical Expenses
Work Absenteeism
Ignorance Living & Working Condition
Low work productivity Physical Discomfort
The Evil cycle of ill
Menstrual Practices
Infections*Abnormal PainComplicated PregnancyElongated Period
Physical Problems
The Impacts
StressAnxietyLow Self EsteemLack of Concentration
Psychological Problems
*More than 50% of the women have been identified with infection
Work Place Absenteeism*Low ProductivityDecrease in WageIncrease in Medical Expense
Economic Problems
*The Most cited Reason for Absenteeism is Menstrual Pain
Affects Individuals
Their Families
The Industry
The Nation
The Impact Map
What is
High absorbing Disposable Sanitary Napkin with Sanitary Belt made of Bamboo Pulp
Why Bamboo?
Health Factors Naturally antibacterial, antifungal and anti-static 300% more absorbent power than normal wood
pulp
Environmental Factors Reduces pressure on valuable tree resources Biodegradable in Nature Compost can be prepared from used pads
Economic Factors Less competition on its usage Grows faster Requires less space
Distribution through Info-fairies
• Pool of trained women health workers who works as Shurokkha Distributor
• 18 to 25 years old• Educate the target market about
menstrual hygiene and Shurokkha
BTL: Personal Awareness Program
Garments Boithok • Monthly Group discussion among
Garments workers moderated by Info-fairies
• The objectives of the group
discussions are:• Make the garments workers
aware of the harmful effects of Rags and Rejected Fabrics
• Promote the use and benefits of Shurokkha
• RMG workers tend not to seek medical help, even for serious infections
• Shurokkha will arrange free medical camps for RMG workers every three month
• The objective of the Medical camp would be: – Conduct a basic Medical Check
up of the RMG workers– Provide free medical advice on
female health problems – Recommend Sanitary Napkins
over Rags
BTL: Free Medical Advising
Management Team
Debojit SahaHead of Production
and Distribution
Sumayea Tabassum
Head of Marketing
Sabrina Afroz Erina
Head of Fiance
Pilot Test at
• Conducted at Wisteria Textiles Limited, Dhaka
• 30 RMG workers were provided with one packet of Shurokkha
Success Story- Comments from Garments Workers at
Wisteria Textile Limited
“I think I am never going to miss work for period again, thanks to Shurokkha! ” -Shompa
“Previously it was difficult for me to buy sanitary napkin from a male shopkeeper but friendly info-fairies make Shurokkha available at my doorstep”- Amena
Success Story- Comments from Wisteria Textile Limited
“Before our workers didn’t know much about any such priduct. Many of those who knew felt shy to buy from shops. Now, after the pilot, our workers work with comfort. Medical expenses wend down and productivity went up.”
Sadia Ahmed OisheeDirectorWisteria Textile Limited
Social benefits of the project
Low-cost, high-quality disposable sanitary napkin with sanitary belt to the working women of
Bangladesh
Awareness among the target group women about the menstrual health
Employment for unskilled poor living in slums
More confident and productive women workforce
An affordable, convenient and eco-friendly sanitary napkin
Scarceness of Water
Poor Sanitation
No Personal Spacewww.crowdpatch.co.uk
Donate £10 or more
Support women workers in
Bangladesh