Show Me The MoneyPart 2

Hosted by Commonwealth Prevention Alliance

Presented by

Barbara Harrington, PrincipalSponsorship Plusbarbara@sponsorshipplus.comPh: 716.565.6900

• Clients around country• 20 years of excellence• Plus strategy• sponsorshipplus.com

1. Assess2. Prep3. Sell4. Implement5. Evaluate

Agenda

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Educated Sponsorship Pitch

New Rules

sponsorshipplus.com

Call In Days

• June 25 & 26, 2015

• barbara@sponsorshipplus.com

• Opportunity to answer detailed questions

Sell

sponsorshipplus.com

New Rules

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Key Components

• Start conversations

• Present effectively

• Listen and finalize

• CASE STUDIES

It’s Not All About Events

• Annual• Program• Anniversary

Title Sponsor

ABC Homes Night of Hope Gala – Lexington KY• With Chris Gardner, The Pursuit of Happyness true story• The Hope Center’s mission is to care for homeless

10 VIP seat tickets to Night of Hope Gala

10 invitations to pre-event Meet & Greet with Chris Gardner

Logo mention in Night of Hope Thank You ad – Business Journal

Ball Homes Welcome Center  

         

Basic Golf Tournament

Official Sponsor of Tee Off On Cancer TournamentFour spots in the tournamentDinner for fourRecognition on tee boxMentions in programMentions in publicityMentions on websiteINVESTMENT: $2,500

Revised with new benefits

Title Sponsor of Tee Off On Cancer Tournament• US Bank Tee Off On CancerUS Bank Customer Service Rewards Promotion• Sign up for services and win great prizes• Includes Golf & Spa trip to PhoenixMentions as Title Sponsor in advertising• PrintPrime location for display• Sign up for service/credit card and win

Gala Benefits• Promotional announcements w/ Infinity

Broadcasting stations• Logo inclusion in advertising• Tables of 10 guests• Logo on printed material• INVESTMENT

• Non-Event• Building & Sustaining New Relationships

sponsorshipnetwork.com

Program Sponsor

Everyone benefits from a sustainable supply of clean groundwater. Whether it is the source of your drinking water or the water used to grow the food on your table, groundwater is vital to life. As such, every person plays a role in protecting and conserving groundwater.

Sponsorship

• Presenting Sponsor of the local Groundwater Guardian program• Groundwater Guardian Program Presented By ABC Company• Approximately 200 Groundwater Guardian Communities in 33 states in

North America involve 1,000 volunteer team members who are recruited in their local communities and in turn connect directly with X.X million people nationally

• Prominent presence at key community events• Research assistance in developing Groundwater Guardian

Communities in X new communities• X community activities to be mutually agreed upon

Sample Cause Marketing

Children’s Hospitals and Clinics of Minnesota partnered with Creative Kidstuff

Creative Kidstuff donated 5% of all April salesCreative Kidstuff was founded in 1982 & has won dozens of Best

Toy Store awards

INVESTMENT: $30,000

Next Steps and Challenges

Implement

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Sponsorship Essentials

Decide how you will treat

sponsors and write a plan to back it up.

sponsorshipplus.com

Sponsorship Essentials

Stewardship Plan  

 We Are Committed to

  Responsible

  Timeframe

  To Start

Face-to-Face meeting Sponsors $2,000 and above receive face to face meeting/lunch each year

Jane Doe coordinates

Ongoing Jan 1

Hand written notes All event sponsors receive hand written thank you note within two weeks of the event

Bill Smith coordinates

Spring/Fall March 15

Something Visual TBD All sponsors receive something visual electronically to share

(TBD)    

Newsletter with note Sponsors receive hand written note attached to bi-annual newsletters

(Board chair)   Sept 1

Valentines Thank You All sponsors invited to thank you small on-site reception

(staff) Invites mailed mid Jan with follow up

Jan 1

Other        

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Sponsorship Essentials

Checks & Balances

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Sponsorship Essentials

Document & Measure

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Sponsorship Essentials

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STATE FOSTER CARE SUPPORT

Sponsorship Essentials

Fulfill on everything promised.

sponsorshipplus.com

Next Steps and Challenges

Sponsorship Essentials

Evaluate

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Sponsorship Essentials

Build your brand in three easy ways (so they’ll take your call.)

sponsorshipplus.com

Sponsorship Essentials

Fulfillment Reports

Growing RelationshipsStrengthening Systems

sponsorshipplus.com

Next Steps and Challenges

sponsorshipplus.com

Educated Sponsorship Pitch

New Rules

sponsorshipplus.com

Survey & Our Work

New Rules

sponsorshipplus.com

Call In Days

• June 25 & 26, 2015

• barbara@sponsorshipplus.com

• Opportunity to answer detailed questions

Show Me The MoneyPart 2

Hosted by Commonwealth Prevention Alliance

Presented by

Barbara Harrington, PrincipalSponsorship Plusbarbara@sponsorshipplus.comPh: 716.565.6900