Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington,...

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Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus [email protected] Ph: 716.565.6900

Transcript of Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington,...

Page 1: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Show Me The MoneyPart 2

Hosted by Commonwealth Prevention Alliance

Presented by

Barbara Harrington, PrincipalSponsorship [email protected]: 716.565.6900

Page 2: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

• Clients around country• 20 years of excellence• Plus strategy• sponsorshipplus.com

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1. Assess2. Prep3. Sell4. Implement5. Evaluate

Agenda

Page 4: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

sponsorshipplus.com

Educated Sponsorship Pitch

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New Rules

sponsorshipplus.com

Call In Days

• June 25 & 26, 2015

[email protected]

• Opportunity to answer detailed questions

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Sell

sponsorshipplus.com

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New Rules

sponsorshipplus.com

Key Components

• Start conversations

• Present effectively

• Listen and finalize

• CASE STUDIES

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It’s Not All About Events

• Annual• Program• Anniversary

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Page 10: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Title Sponsor

ABC Homes Night of Hope Gala – Lexington KY• With Chris Gardner, The Pursuit of Happyness true story• The Hope Center’s mission is to care for homeless

10 VIP seat tickets to Night of Hope Gala

10 invitations to pre-event Meet & Greet with Chris Gardner

Logo mention in Night of Hope Thank You ad – Business Journal

Ball Homes Welcome Center  

         

Page 11: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Basic Golf Tournament

Official Sponsor of Tee Off On Cancer TournamentFour spots in the tournamentDinner for fourRecognition on tee boxMentions in programMentions in publicityMentions on websiteINVESTMENT: $2,500

Page 12: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Revised with new benefits

Title Sponsor of Tee Off On Cancer Tournament• US Bank Tee Off On CancerUS Bank Customer Service Rewards Promotion• Sign up for services and win great prizes• Includes Golf & Spa trip to PhoenixMentions as Title Sponsor in advertising• PrintPrime location for display• Sign up for service/credit card and win

Page 13: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Gala Benefits• Promotional announcements w/ Infinity

Broadcasting stations• Logo inclusion in advertising• Tables of 10 guests• Logo on printed material• INVESTMENT

Page 14: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

• Non-Event• Building & Sustaining New Relationships

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Page 16: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

sponsorshipnetwork.com

Program Sponsor

Everyone benefits from a sustainable supply of clean groundwater. Whether it is the source of your drinking water or the water used to grow the food on your table, groundwater is vital to life. As such, every person plays a role in protecting and conserving groundwater.

Page 17: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship

• Presenting Sponsor of the local Groundwater Guardian program• Groundwater Guardian Program Presented By ABC Company• Approximately 200 Groundwater Guardian Communities in 33 states in

North America involve 1,000 volunteer team members who are recruited in their local communities and in turn connect directly with X.X million people nationally

• Prominent presence at key community events• Research assistance in developing Groundwater Guardian

Communities in X new communities• X community activities to be mutually agreed upon

Page 18: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sample Cause Marketing

Children’s Hospitals and Clinics of Minnesota partnered with Creative Kidstuff

Creative Kidstuff donated 5% of all April salesCreative Kidstuff was founded in 1982 & has won dozens of Best

Toy Store awards

INVESTMENT: $30,000

Page 19: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Next Steps and Challenges

Page 20: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Implement

sponsorshipplus.com

Page 21: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship Essentials

Decide how you will treat

sponsors and write a plan to back it up.

sponsorshipplus.com

Page 22: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship Essentials

Stewardship Plan  

 We Are Committed to

  Responsible

  Timeframe

  To Start

Face-to-Face meeting Sponsors $2,000 and above receive face to face meeting/lunch each year

Jane Doe coordinates

Ongoing Jan 1

Hand written notes All event sponsors receive hand written thank you note within two weeks of the event

Bill Smith coordinates

Spring/Fall March 15

Something Visual TBD All sponsors receive something visual electronically to share

(TBD)    

Newsletter with note Sponsors receive hand written note attached to bi-annual newsletters

(Board chair)   Sept 1

Valentines Thank You All sponsors invited to thank you small on-site reception

(staff) Invites mailed mid Jan with follow up

Jan 1

Other        

sponsorshipplus.com

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Sponsorship Essentials

Checks & Balances

sponsorshipplus.com

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Sponsorship Essentials

Document & Measure

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Page 25: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship Essentials

sponsorshipplus.com

STATE FOSTER CARE SUPPORT

Page 26: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship Essentials

Fulfill on everything promised.

sponsorshipplus.com

Page 27: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Next Steps and Challenges

Page 28: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship Essentials

Evaluate

sponsorshipplus.com

Page 29: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship Essentials

Build your brand in three easy ways (so they’ll take your call.)

sponsorshipplus.com

Page 30: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Sponsorship Essentials

Fulfillment Reports

Growing RelationshipsStrengthening Systems

sponsorshipplus.com

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Next Steps and Challenges

Page 32: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

sponsorshipplus.com

Educated Sponsorship Pitch

Page 33: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

New Rules

sponsorshipplus.com

Survey & Our Work

Page 34: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

New Rules

sponsorshipplus.com

Call In Days

• June 25 & 26, 2015

[email protected]

• Opportunity to answer detailed questions

Page 35: Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com.

Show Me The MoneyPart 2

Hosted by Commonwealth Prevention Alliance

Presented by

Barbara Harrington, PrincipalSponsorship [email protected]: 716.565.6900