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COLOR THROUGH COMMERCIAL MARKETSCONNECT

}Front cover: Coral Reef (SW 6606), is Sherwin-Williams Color of the Year 2015. “Coral Reef surprises us with its unexpected versatility: It can be used in traditional, vintage, cottage, and contemporary applications.”

~Jackie Jordan

Welcome to Connect. The Color Marketing & Design Services Department, at The Sherwin-Williams Company seeks and explores key drivers, which impact color in the commercial markets. Our topics define the key roles that color plays for each market. We hope you enjoy our findings and most importantly that they bring added value to your business, by helping guide you to profitable color results.

~Becky Spak

Director of Color Marketing and Design, Cleveland Headquarters:

Becky Ralich Spak

Senior Designers:

Karrie Hodge Kelly McCrone

Commercial: Kelly McCrone Danielle Sovchen

Education & Science: Ashley Banbury Gertie Stefanik

Healthcare: Jennifer Arth Emily Kantz

Homeowners’ Association: Kristopher Kolus Natalie Scott

Hospitality: Emily Kantz Kristopher Kolus Natalie Scott

Multi-Family: Anne Diedrich Jason Popis

New Residential: Karrie Hodge Danielle Sovchen

The Sherwin-Williams Company

ISSUE 1 | 2015

Co-Working 2 CommercialKelly McCrone

School Brands 4 Education & ScienceAshley Banbury

Colorful Delivery 8 HealthcareEmily Kantz

Integrating Communities 10 Homeowners’ AssociationNatalie Scott

Advanced Technology 12 HospitalityNatalie Scott/Emily Kantz

Luxury Lifestyle 14 Multi-FamilyAnne Diedrich

Sandwich Generation 18 New ResidentialKarrie Hodge

Color Trend Palettes 22by market segment

COLOR THROUGH COMMERCIAL MARKETSC NNECT

c o n n e c t | 2

The laTEsT TrENd in

wOrkiNg ENvirONmENTs swEEpiNg ThE glObE:

CO-wOrkiNgFreelancers and entrepreneurs often have a difficult time being motivated to work in their apartments and homes, so they typically venture to local coffee shops for a more social environment. This may seem like an ideal way to work, but the espresso machine becomes too loud, and a typical computer battery doesn’t last more than an hour. These downfalls of working offsite have catapulted the invention of what is termed “co-working”.

Statistics show that by the year 2020, 40% of the workforce will consist of independent contractors and new business owners, forcing the traditional office space to become obsolete. For this reason, co-working spaces are popping up across the globe. Since 2013, the number of these spaces has increased 83%. They are predicted to dominate in the next decade.

Co-working spaces are collaborative and affordable office environments for freelancers, entrepreneurs, and other independent workers. They instill a creative work environment full of collaboration and networking. They now have a gamut of people they can bounce ideas off of, as well as gain an understanding of business challenges others face. Financially, the co-working space is the ideal situation. Most offer low monthly membership fees.

The amenities of these spaces are endless. Modern co-working offices provide access to printers,

C o m m e r c i a l

Many co-workers find the “stranger” sitting at the desk next to them is one advantage that working from home cannot provide.}

coffee machines, workstations, conference rooms, and libraries. For instance, a co-working space in Kazakhstan was recently compared to Google

Offices offering varying types of workstations, themed meeting rooms, amphitheater, cigar lounge, coffee shop, relaxation areas, and even a reception area with a concierge service.

Another example popped up in Menlo Park, near Stanford University, named Cubes & Crayons. This unique space has a lounge, kitchen, library, conference rooms, and a child care area on site for those with daycare needs.

To learn more about the co-working movement, there are many blogs to inform creative communities and co-working members around the world about upcoming events, design, and support. The benefits are immeasurable and the creative atmosphere is inviting. Co-working will be the work environment of the future.

Please refer to page 22 to preview the commerical color trend palette for 2015.

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E d u c at i o n & S c i e n c e

whaT’s YOur

sChOOl’s braNd?Trends are shifting in the world of education; Public and Private schools are finding it necessary to respond to their newest competition, Public Charter Schools. Introduction of Public Charter Schools began in the early 1990’s and has grown in the last 15 years. From 1999 to 2011 students enrolled in Public Charter Schools increased from .3 million to 1.8 million. This development is becoming known as The School Choice Movement. Together, Students and Parents have the opportunity to choose which educational opportunity they prefer rather than what is geographically available.

In response to this new movement, schools are finding the need to strategize in order to compete. This is school spirit taken to a new level and goes beyond social media, logos and signage but addresses the building too. Painting the school colors throughout the

building encourages school pride. Consider using school colors as an accent along with basic neutrals in common areas, entrances, corridors, gymnasiums and lunchrooms. This colorful pride will bring

confidence and excitement to the students and staff and can certainly be contagious.

For decades, the design of a classroom has remained intact, rows of desks with an instructor at the front. Today’s technology allows teachers and students to

move out of the classroom and into inspirational spaces. New collaborative spaces encourage interaction, group thinking and creativity.

Inspirational Spaces

1National Center for Education Statistics, 2013

School Branding is becoming fundamentally important. Schools are looking at differentiation and promoting their specialty.

Redefining the Library

Today’s libraries have become the social hotspot for collaboration in communities where making noise is now acceptable. Libraries are finding creative ways to draw people in for more than just books. Investments are being made into the newest electronic devices such as 3D printing and laser cutting stations. Some libraries offer a place to produce music with state of the art studio equipment. Designated areas allow for individuals to bring in their own digital devices and even providing Skype stations. Libraries continue to be a place for books but they are evolving and expanding to provide additional amenities.

Instructors use SMART Boards and students utilize wireless devices connecting them to information and people throughout the world. These environments have natural

light, bright colors, modular furniture and display cabinets for student’s artwork; encouraging the students sense of ownership.

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E d u c at i o n & S c i e n c e

The 21st Century ChurchPlaces of worship are responding to the economic shift and digital technology. Congregations consider themselves as people not a place; the location and design of a church is not as important as providing a sense of community. It is being thought of as the “Third Place”; these facilities are providing a place for worship, fellowship, education and social interaction.

The exteriors of churches are now unrecognizable. The construction of an ornate and labor-intensive church is becoming obsolete; many communities are faced with tight budgets and are repurposing existing commercial or industrial buildings to cut costs. The Congregations are putting their money into technology and square footage with windowless auditorium spaces and elaborate productions. Modern audio systems and bands are replacing the organists and choirs; and movable theatre type seating is being installed instead of large pews. The sanctuaries are now multi-functional to provide a place for recreation and social events between services. This evolution in design has been happening for years and will continue to expand well into the 21st Century.

The Invisible WallA common misconception in museum design is that the walls have to be painted white. Instead colors should be carefully selected based on the collections of artwork. Colors convey a particular time, place or culture that is fitting to the art pieces. Museum visitors often want to closely examine the art and observe the artist’s technique; the wall color should not detract but be used as a tool to accentuate the artwork. The wall should feel invisible; let the art stand out not the walls.

Gallery colors are there to cue certain reactions from the visitors; it can enliven the overall experience.

Preserving Your CommunityHistoric Preservation is more than restoring old buildings and sites but a connection to the past that can provide economical, environmental and cultural benefit to a community. It can add various educational opportunities that can promote tourism and draw investment, revenue and growth. Historic communities tell a story of the past and can be a central location for festivals and cultural events that distinguish themselves from other communities.

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H e a lt h c a r e

The increased optimism surrounding the United States economy and job growth now seems to correlate in America’s birth rate as well.

• U.S. Census Bureau projects a 34% population increase by 2060.• Women entering into the healthcare system to give birth is one of the

highest growing numbers of U.S. hospital admissions.

With the increase of births, hospitals are looking to expand, renovate or build specific suites and departments for birthing centers and infant care. This particular patient experience is unlike any other experience within the hospital.

In order to promote a sense of calm for the patient, labor and delivery suites can take a cue from a Caribbean getaway. Utilizing colors such as Aqua-Sphere (SW 7613), Watery (SW 6478) and Cotton White (SW 7104) provides patients with a spa-like environment. These tranquil tones are reminiscent of a beach vacation; dipping one’s toes in the crystal blue water. Some hospitals are also providing their patients with fluffy robes, spa products and aromatherapy to help create a more serene environment. They invite patients to bring playlists to listen during labor, and offer bathtubs for water labor deliveries creating a relaxing, respectful, and unique patient centered experience possible.

Another way to promote a relaxing environment is to create a space that reflects a beautiful home retreat. Most people are comfortable in their home

a COlOrFul

dElivErY

environment, and although being in a hospital can be stressful, creating suites that are designed with refreshing bursts of color can help patients forget that they are in the hospital. Mythical (SW 6550), Exuberant Pink (SW 6840) and Emberglow (SW 6627) are colors that when paired with a variety of hard surface flooring options or a sophisticated patterned carpet, can make a hospital room or waiting area feel fresh and vivacious. Convertible sofa beds and small kitchenettes are new amenities that healthcare systems are incorporating into the birthing centers to encourage family interaction during the patients’ stay.

Creating welcoming family zones within patient rooms are also great ways to incorporate that homey feel while being away from home.

}

Color through the eyes of a child

Infant and children departments provide an ideal setting to have fun with color and design. Specifically focusing on younger children and babies, color and how it functions is integral in the learning and development of the child’s perception of their world. Newborns to four month old infants can see high contrasting materials about 8-12” away from them. Placing a bold high contrast accent wall helps them focus on the object in front of them. Good color vision comes around 5 months of age. Color has the ability to act as a positive distraction during a diaper change, a round of shots or even during a routine exam. For a fun twist, paint stripes on the wall closest to the exam table, either vertical or horizontal. Bright and cheerful colors such as Frank Blue (SW 6967), Nifty Turquoise (SW 6941), and Coral Reef (SW 6606) are great eye-catching tones that capture the imagination for a deep sea adventure or a tropical rainforest trek. Rubber is

a great flooring material for pediatric departments and compliments many of those brighter bolder colors. This type of flooring also provides good sound attenuation, comfort for staff, great for infection control and comes in a variety of styles and colors.

Additional color inspiration can be found in the new Healthcare Color Card Collections focused on Acute Care and Senior Living Care Environments.

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A SW 6271 Expressive PlumB SW 6361 AutumnalC SW 6916 ImpetuousD SW 7620 SeaworthyE 6472 Composed

H o m e o w n e r s ’ A s s o c i at i o n

In today’s competitive HOA market it is critical “to bethat perfect spot”. Adding value to your community, helps retain current owners, attract new owners, and showcases your community to be the “perfect spot” buyers call home.

Technology has positively impacted HOA’s. Many community managers utilize companies that provide instant communication. Managers operate communication modules in order to provide mass notifications to the members of the association. This provides an unlimited way to keep everyone informed, with alerts pertaining to: events, crime, weather, construction, etc…

In a quest for differentiation, HOA’s are exploring new possibilities. One example of this is communities integrating with farms to provide homeowners an opportunity to grow portions of their food on site. This gives access to both an urban and suburban amenities, and provides a scenic landscape.

Sherwin-Williams takes the frustration out of the color selection process. Color Marketing and Design offers customized color palettes for communities. HomeScapes Binders or Custom Color Cards are a valuable color tool to showcase community-approved colors.

Colors are selected with special attention to color preference, architectural style, demographics, geographical location, and types of building materials or substrates.

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A SW 6643 YamB SW 6947 Tempo TealC SW 6396 Different GoldD SW 6966 BluebloodE SW 7587 Antique Red

A SW 7675 SealskinB SW 6221 Moody BlueC SW 2852 Plymouth GreenD SW 2855 Sycamore TanE SW 7567 Natural Tan

A SW 6299 Aged WineB SW 6545 Majestic PurpleC SW 7032 Warm StoneD SW 0064 Blue PeacockE SWF 307 Collonade Gray Metallic

Interactive Color Imaging allows multiple decision makers to be collaborative in the color decision making process. Our Color experts prepare supplied photos for color selection options. A private account is created which allows homeowners and decision makers to explore the world of color from their computer. Rendered photos of the property can be shared and saved via the Internet.

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H o s p i ta l i t y

advaNCEd

Volume Four discussed healthy hotels, women only areas, and advances in technology. Also noted was a demand for higher end beauty and care

products, air quality, and organic and/or locally grown foods. Guests

expressed desires for scheduled activities, such as yoga in the

yard, or 5K-community runs. With travelers being more health and environmentally conscious, their expectations have risen to a new level, specialty soap and organic dining options are not enough. Guests are requesting allergen friendly suites, which require the removal of feather duvets, carpeting, drapes and rugs. Providing mattress and pillow covers to protect from dust mites, installing hard cleanable antimicrobial surfaces to guarantee low bacteria, and using cotton bed and bath linens. Currently one hotel chain utilizes a seven-step process to reduce allergens through a high quality air purifier. Guest rooms undergo a 4-hour ozone shock treatment to remove any remaining living organisms and lingering odors. Tea tree oil, which is a natural antiseptic and disinfectant, is often used for the general cleaning in these types of rooms. Hotels are enlisting outside companies such as Pure Room to convert a portion of their existing guest rooms to hypoallergenic guest rooms. Pure hotel rooms are also known as featherless rooms, or enviro-rooms. Additional fees usually apply for these amenities and the majority of the guests requesting these special rooms don’t seem to mind. Guests with allergies that have occupied these rooms are pleased with their accommodations.

With the increase in technological advances, hotels are taking full advantage of smart phone apps for their patron’s convenience. The apps allow guests to unlock their hotel room doors and public guest only spaces with the use of their mobile phones. The lock system connects via Bluetooth to an iOS or Android App. It may be a challenge to take this type of residential technology and adapt

The purifier reduces bacteria, dust, dust mites and other possible irritants for allergy sufferers.

it to a hotel environment due to security issues. The main benefit of this type of entry lock system is not having to use a key card system and unless you lose your phone, you will never again be locked out of your room. There are always potential issues with security, but one safety precaution is to have the guest download the key into their app only when they are on the hotel premises. Hotel chains need to be ready to adapt immediately to any possible security breaches. Doors will always need to be opened with an alternative device in case of emergency.

Bed & Breakfast Lodging - Millennial consumers are driving a shift to urban rather than resort destinations. This younger demographic has a yearning for unique experiences. Striving to share the most fascinating images and experiences on social media outlets like; You Tube, Instagram, Twitter, Pintrest and Vine. There is a noticeable upswing in occupancy of B&B’s, short stay apartments, or rental communities. Some Millennials find it appealing to stay in a residential type environment, others like to have all the conveniences of home and in all cases the B&B’s provide a cost effective alternative to hotels. They appreciate when the B&B owner’s are actively involved in the local businesses where discounts, and friendly advice on what to see while staying in the area, are plentiful and reliable. In an effort for Bed & Breakfast owners to capitalize on this new trend, they must provide amenities, which will attract the Millennials such as free Wi-Fi plug ins, comforts of home and feeling of community to create authentic and memorable personal experiences. Websites must include mobile apps and provide them what is currently happening in the area. They are interested in specials and promotions that are offered by the B&B. Millennial are looking for low cost luxury combined with unique, personal experiences.

Multigenerational Travel - Today’s seniors are living longer, in part to healthier lifestyles, and are eager to make up for lost time and long distances away from their cherished grandchildren. A large majority of these trips are planned around milestone events, often exploring rental properties where they can capitalize on all of their time spent together.

Active Exploration - This type of travel combines nature with physical activities. The desire to check something off one’s bucket list, participate in your first athletic event- marathon, mud run or obstacle course. Individuals are seeking ways to stay active and healthy on the road.

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M u lt i - f a m i l y

luxurY

Incorporating a diverse mix of luxury amenities, perks and services is an effective and valuable way to set your Multi-Family community apart.

}posh pads for you, and your pets.Today’s renters are embracing the Millennial zeitgeist with open arms. Twenty somethings to baby boomers with fresh attitudes, priorities and expectations are placing more importance on living in the moment and creating meaningful experiences in all aspects of their busy lives. Their neighborhood, community and residence provide a playground for them to do just that - a happy and connected haven. These residents crave hip, upscale apartments,

incorporating environmentally friendly design features and alluring amenities, that parallel their individual needs and lifestyle choices.

In today’s competitive marketplace, differentiation is extremely important. After all, consumers are looking at apartments as more than place to reside, and are asking themselves... What will my experience be like here? Luxury Lifestyle Amenity Trends for 2015.

healthy living. Zeroed in on health and wellness, sporty common areas include elaborate fitness centers, mindful yoga studios and indoor rock climbing walls. Communities that take it one step further, offer residents complimentary instructional classes as well.

liFEsTYlE amENiTiEs

green living. In addition to incorporating sustainable practices and finishes, transit oriented, pedestrian friendly apartments offering car charging stations, garden spaces and bicycle work room and storage zones appeal to the practical, eco-conscious consumer.

social living. Flexible, public gathering spaces, equip with the latest and greatest technology, encourage interaction and socialization. Cyber-cafes, coffee bars, comfortable lounge areas and gaming stations provide residents with a place to relax and mingle.

pet Friendly living. Communities that give residents and their pets a warm welcome, have an edge. Climbing the wish lists for both Gen Y and empty nesters are pet-friendly amenities. It is a package deal for many residents, their furry friends are family and companions, and want the very best for them as well.

Paw-fect Perks. • Outdoor dog parks with leash-free runs, agility courses and seating areas - situated out back or on the rooftop

• Spas with pet washing, drying and grooming zones

• Discrete indoor and outdoor pet waste stations

• Complimentary concierge services accommodating dog walking, pet sitting and obedience training

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M u lt i - f a m i l y

EXTERIOR INSPIRATIONmulti-Family color solutions.There are many factors to take into consideration when selecting the ideal exterior color palette for multi-family residences. The Sherwin-Williams Multi-Family Color Solutions brochure identifies key considerations and is designed to help inspire and guide Multi-Family customers through the color selection process with confidence. The inspirational look-book highlights various

Multi-Family exteriors featuring up to date color schemes from five directional color collections - Warm Neutrals, Cool Neutrals, Urban Organic, Rustic sun and Coastal Calm - encouraging Multi-Family communities to think beyond in terms of both color and placement.

2015 MULTI-FAMILY COLOR TRENDSdriving influences.The Millennial demographic continues to drive change with an inspired vantage point. Influenced by this dynamic generation, the 2015 Multi-Family color trends posses a mindful, natural, optimistic and inclusive vibe.

The continued awareness for social and environmental responsibility paves the way for colors that represent a connection to the community and environment. Paying homage to technology as well as the environment, hues are tech driven while honest and authentic. Organic shades reminiscent of the sea, land and sky, cover the gamut and bring the outside in. Universal, botanical and foundational colors inspired by the atmosphere and earth provide a sense of retreat in both suburban and urban locales. These hues embrace the beauty and diversity in all things natural.

With a strong desire “to be happy” along with economic conditions on the up and

up, colors embody a vital sense of optimism and momentum. Embracing self expression in all forms, from the runway to social media, playful colors celebrate creativity, originality and individualism. Cross cultural, energetic hues also channel our inner athlete. These invigorating hues are inspired by the Summer Olympics, sportswear and health and wellness trends.

}Making us smile, cheerful, confident and carefree; color selections are saturated and make a bold statement.

mindful modern universal sophisticationEssential neutrals, Statement huessofter accents

spirited style Organic ContemporaryHappy brights Lush botanical shades

This year’s Multi-Family color forecast features four distinct color collections. Designed to appeal to a large cross section of Multi-Family residents each palette evokes a unique look and feel. Consider your brand, your residents and paint color application when selecting the next color scheme for your property.

SIGNATURE SHADESExpressive, concentrated and upbeat, these directional orange shades are inspired by high fashion, street style and graffiti art. Rejuvenating citrus shades like Energetic Orange SW 6880 and Outgoing Orange SW 6641 are daring and exude a sense of fresh energy. Use together as accents for a youthful, monochromatic aesthetic.

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N e w R e s i d e n t i a l

idENTiTY for the

The Sandwich Generation encompasses ages 35 to 65 that are caring for parents and children, while trying to save for their retirement. This new sub-generation creates a need for multigenerational living. Several generations living beneath one roof, is not a new concept but with longer life spans and college graduates moving back home until they find employment, this group is growing rapidly. It creates a new dynamic of hardship and sense of family that is trying to identify itself. Concerns of privacy, intimacy, and comfort prevail. Recognizing the size of the Baby Boomer demographic and how rapidly families are becoming confined in this “Sandwich Generation”, builders are adapting plans to create living spaces suitable for multigenerational living. Adaptations include dual master suites or even a fully functioning in-law suite or attached apartment. The most critical aspect in designing for these types of families is a need for a sense of privacy for each generation, giving them their own special identity within the home.

Colors should be fresh and appealing for all members of the household. Whether incorporating color on walls, furnishings, or even personal items within the home, forming different color palettes establishes identities for each generation.

Another way to establish identity from room to room is through the placement of color within interior spaces. A colorful accent wall or brightly colored kitchen cabinetry can create a statement in your home. Looking at materials such as grains, seeds, flowers or natural stones can

provide inspiration for color. Colors can range from golden yellows, to leafy greens, grayed violets, and slate blues.

Neutrals may be more your style. Incorporating neutrals and subtle pops of bright colors are always a relatively safe way to work color into a room. Looking at colors from the earth and sky, such as a sunset on the beach, can create a warm neutral palette that is always calming.

Color plays a huge role in establishing the diverse identities of these multiple generational families.

saNdwiCh gENEraTiON

The future looks bright for Residential Construction in 2015According to The National Association of Home Builders (NAHB) 2014 Fall Construction Forecast Webinar, the prediction was that the single family sector would finish out 2014 much stronger that it began and the growth will continue to be seen in 2015 and 2016. This growth is represented by “pent-up” demand, and steady job and economic growth, allowing trade-up buyers who have delayed home purchases due to job insecurity to enter the marketplace. (According to David Crowe – NAHB Chief Economist)

The production of single family units is likely to rise 2.5% this year (637,000 units) and increase an additional 26% next year (802,000 units) and reach (1.1 million units) in 2016.

Mark Zandi, Chief Economist at Moody’s Analytics said, ”Prospects are good for continued gains in overall economic and housing activity. The main reason for this growth is that the job market is quite strong”. He goes further to say that we are creating about 225,000 jobs per month or 2.75 million per year. That is double the pace necessary to reduce unemployment.

The PalettesThree distinctive palettes have emerged for 2015.Please refer to page 28 to preview the new residential

color trend palette.

Techno-ColorTechnology goes beyond personal devices as smart homes become the norm. The ability to control

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N e w R e s i d e n t i a lfunctions of the home from a distance is a sought after requirement. Did I lock the doors? Did I leave the lights on? Now these questions can be answered and addressed with the touch of a button through our mobile devices. Adjust the room temperature, record your favorite TV program, or control the home security system with just a touch on your smart phone. Talk of such devices and services leads to a conversation about a future trend called the “Internet of Things”, which in the near future will include refrigerators, car dash boards, glasses and watches. Colors for these devices range from neutrals - black, white or silver, to vibrant reds, corals and blues.

Exploration in NatureThe Sandwich Generation is rapidly growing putting interior spaces at a premium. Each generation has unique requirements for personal and private areas of the home, in order to be comfortable. Developing a harmonious color palette is key for this type of living arrangement. Colors need to appeal to multiple demographics. Natural materials and tropical colors inspire this palette. Colors found in nature, create a unique space that appeals to not only Boomers, but their younger Generation Y family members as well.

Colors from this collection work well for accent walls or pops of color in home décor through out the living space.

The NecessaryA neutral palette creates a good foundation for any home whether it is traditional, contemporary or historical. Colors inspired from the earth and sky create calming effects in an otherwise chaotic life. Neutral shades work well in creating a relaxing master suite or as a backdrop in a great room.

Story Telling – the life of your reclaimed wood piece

Reclaimed wood in interiors - Does your reclaimed wood have an interesting past? Not only will you have a beautiful, recycled element in your home, but you also will have a great story to tell.

Residential uses for reclaimed wood.Shelving TablesFeatured as an Accent Wall Ceiling BeamsFlooring Light FixturesHeadboards Sliding Barn DoorsFramed Mirror Fireplace Mantle

Combine several colors from The Necessary neutrals collection with the vibrant Techno-Color collection such as SW 6065 Bona Fide Beige, SW 7104 Cotton White, and SW 6606 Coral Reef or another option is SW 7565 Oyster Bar with SW 7076 Cyberspace and SW 6810 Lupine.

15 Shades of GRAYWith neutral palettes cooling off, these shades of gray are sure to modernize any space.

SW 2844 Roycroft Mist Gray SW 6169 Sedate GraySW 7064 Passive SW 7641 Collonade GraySW 7653 Silverpointe SW 0054 Twilight GraySW 7674 Peppercorn SW 7670 Gray ShingleSW 2849 Westchester Gray SW 7067 CityscapeSW 7635 Palisade SW 7018 DovetailSW 7016 Mindful Gray SW 7015 Repose GraySW 7650 Ellie Gray

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Sample Scheme 1

Sample Scheme 2

SW 7672 SW 6712 SW 6967 SW 6486Knitting Needles Luau Green Frank Blue Reflecting Pool

SW 6881 SW 6841 SW 6286 SW 6676Cayenne Dynamo Mature Grape Butterfield

C o m m e r c i a l

Due to the printing process, colors shown approximate as closely as possible to the actual paint color. For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.

accentuate the positive

SW 7001 SW 6122 SW 7503 SW 7076Marshmallow Camelback Sticks & Stones Cyberspace

keep it simple

Color Trend Palettes by market segment

SW 6841Dynamo

SW 6881Cayenne

SW 6676Butterfield

SW 6286Mature Grape

SW 7672Knitting Needles

SW 7503Sticks & Stones

SW 6486Reflecting Pool

SW 6122Camelback

SW 6712Luau Green

SW 6967Frank Blue

SW 7001Marshmallow

SW 7076Cyberspace

Due to the printing process, colors shown approximate as closely as possible to the actual paint color. For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.

E d u c at i o n & S c i e n c e

SW 6255 SW 7001 SW 6207 SW 0024Morning Fog Marshmallow Retreat Curio Gray

SW 7657 SW 6276Tinsmith Mythical Shade

balance

SW 6269 SW 7742 SW 6300 SW 7677Beguiling Mauve Agate Green Burgundy Gold Vessel

SW 6779 SW 7074 Liquid Blue Software

inspire

SW 7520 SW 6903 SW 6966 SW 6871Plantation Brown Cheerful Blueblood Positive Red

SW 6927 SW 7006 SW 7609 SW 6983Greenbelt Extra White Georgian Revival Blue Fully Purple

SW 6258 SW 7582 SW 6886 SW 7643Tricorn Black Salute Invigorate Pussywillow

spirit

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SW 0051 SW 7503 SW 6221 SW 6478Classic Light Buff Sticks & Stones Moody Blue Watery

SW 6269 SW 7104 SW 7613 SW 6065Beguiling Mauve Cotton White Aqua-Sphere Bona Fide Beige

Color Trend Palettes by market segment

H e a lt h c a r e

SW 6817 SW 6967 SW 6941 SW 6725Gentian Frank Blue Nifty Turquoise Pickle

SW 6606 SW 6648 SW 6870 SW 6901Coral Reef Kumquat Ablaze Daffodil

SW 6494 SW 2832 SW 6536 SW 6451Lakeshore Colonial Revival Gray Searching Blue Nurture Green

SW 6667 SW 6840 SW 6627 SW 6550Afterglow Exuberant Pink Emberglow Mythical

Child’s play

Tranquil Comfort

botanical retreat

Due to the printing process, colors shown approximate as closely as possible to the actual paint color. For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.

H o s p i ta l i t y

SW 6402 SW 7075 SW 6860 SW 6940Antiquity Web Gray Eros Pink Biscay

SW 6967Frank Blue

active brights

SW 6486 SW 7065 SW 7063 SW 6536Reflecting Pool Argos Nebulous White Searching Blue

SW 6758Aqueduct

pure living

The social millenial

SW 6739 SW 6531 SW 6866 SW 6258Eco Green Indigo Heartthrob Tricorn Black

SW 6794Flyway

senior sophistication

SW 6418 SW 6272 SW 7032 SW 7563Rural Green Plum Brown Warm Stone Restful White

SW 7605Gale Force

Due to the printing process, colors shown approximate as closely as possible to the actual paint color. For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.

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Due to the printing process, colors shown approximate as closely as possible to the actual paint color. For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.

H o m e o w n e r s ’ A s s o c i at i o nurban Farmer

SW 7675 SW 6221 SW 2852 SW 2855Sealskin Moody Blue Plymouth Green Sycamore Tan

SW 7567Natural Tan

subtle sophistication

SW 6271 SW 6361 SW 6916 SW 7620Expresive Plum Swanky Gray Impetuous Seaworthy

SW 6472Composed

Tech-ie

SW 6643 SW 6947 SW 6396 SW 6966Yam Tempo Teal Different Gold Blueblood

SW 7587Antique Red

Jewel Tones

SW 6299 SW 6545 SW 7032 SW 0064Aged Wine Majestic Purple Warm Stone Blue Peacock

SWF 307Collonade Gray Metallic

Color Trend Palettes by market segment

M u lt i - f a m i l y

SW 7540 SW 7571 SW 6171 SW 6193Artisan Tan Casa Blanca Chatroom Privlege Green

SW 7621 SW 7503 SW 7029 SW 7020Silvermist Sticks & Stones Agreeable Gray Black Fox

mindful modern

SW 6276 SW 6271 SW 6249 SW 7076Mystical Shade Expressive Plum Storm Cloud Cyberspace

SW 0007 SW 6396 SW 6478 SW 6222Decorous Amber Different Gold Watery Riverway

universal sophistication

SW 6880 SW 6641 SW 6901 SW 6914Energetic Orange Outgoing Orange Daffodil Eye Catching

SW 6961 SW 6725 SW 6967 SW 6941Blue Beyond Pickle Frank Blue Nifty Turquoise

spirited style

Organic Contemporary

SW 6579 SW 7607 SW 6557 SW 6482Gala Pink Santorini Blue Wood Violet Cape Verde

SW 6606 SW 6432 SW 6423 SW 6159Coral Reef Garden Spot Ryegrass High Tea

Due to the printing process, colors shown approximate as closely as possible to the actual paint color. For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.

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Due to the printing process, colors shown approximate as closely as possible to the actual paint color. For more information regarding Color Marketing & Design Services, contact your local Sherwin-Williams Representative.

N e w R e s i d e n t i a l

SW 6258 SW 7005 SW 6169 SW 6766Tricorn Black Pure White Sedate Gray Mariner

SW 7503 SW 6354 SW 6221 SW 6557Sticks & Stones Armagnac Moody Blue Wood Violet

SW 6423 SW 6373 SW 6837Ryegrass Harvester Baroness

Exploration in Nature

Techno-Color

SW 6601 SW 6606 SW 6810Tanager Coral Reef Lupine

SW 2844 SW 7076 SW 7565 SW 7104Roycroft Mist Gray Cyberspace Oyster Bar Cotton White

SW 7020 SW 0046 SW 6065Black Fox White Hyacinth Bona Fide Beige

The Necessary

Color Trend Palettes by market segment

The Sherwin-Williams CompanyColor & Design Marketing101 Prospect Ave.Cleveland, Ohio 44115

Colors provided by The Sherwin-Williams Company. © 2015 The Sherwin-Williams Company 1 | 2015