Do customers care?Energy, Sustainability & Your Brand

Suzanne SheltonClean Energy Conference

September 16, 2010

We are a consumer engagement agency that exists for one purpose:

motivating mainstream consumersto make sustainable choices

Proprietary research

• Energy Pulse™• Eco Pulse™• Utility Pulse™• Green Living Pulse™

FIVE INSIGHTS

Insight One:Green is officially mainstream

© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission

Insight Two:Most people don’t go green to save the planet

+

© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission

© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission

You want to appeal to deeper drivers:Comfort

ConvenienceControl

EmpowermentFear of wasting

Aesthetics

Insight Three:Manufacturing practices, ingredients and

packaging are key to green product decision-making

© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission

Insight Four:Consumers are skeptical

© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission

© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission

Insight Five:Conversations matter

68% of those who said they’d had

conversations on these topics said the

discussions had resulted in changes

in behavior or purchase habits!

56% of those who said they’d had

conversations said the discussions had resulted in changes

in behavior or purchase habits!

Thank you!

Suzanne Sheltonsshelton@sheltongroupinc.com

865-524-8385