Shelton docustomerscare
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Do customers care? Energy, Sustainability & Your Brand Suzanne Shelton Clean Energy Conference September 16, 2010
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Transcript of Shelton docustomerscare
Do customers care?Energy, Sustainability & Your Brand
Suzanne SheltonClean Energy Conference
September 16, 2010
We are a consumer engagement agency that exists for one purpose:
motivating mainstream consumersto make sustainable choices
Proprietary research
• Energy Pulse™• Eco Pulse™• Utility Pulse™• Green Living Pulse™
FIVE INSIGHTS
Insight One:Green is officially mainstream
© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission
Insight Two:Most people don’t go green to save the planet
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© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission
© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission
You want to appeal to deeper drivers:Comfort
ConvenienceControl
EmpowermentFear of wasting
Aesthetics
Insight Three:Manufacturing practices, ingredients and
packaging are key to green product decision-making
© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission
Insight Four:Consumers are skeptical
© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission
© Copyright 2009 by Shelton Group. Do not copy or distribute without written permission
Insight Five:Conversations matter
68% of those who said they’d had
conversations on these topics said the
discussions had resulted in changes
in behavior or purchase habits!
56% of those who said they’d had
conversations said the discussions had resulted in changes
in behavior or purchase habits!
