She Is Mine - The Underlying Thought

Post on 27-Aug-2014

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She Is Mine campaign celebrates the most inspiring women in our lives. She can be a mother/daughter/sister/friend/wife For men, this campaign gives a chance to showcase their love and affection they have for the lady of their lives. The activity is to promote the exclusive pendant set range of Mine diamonds, which is a sub-brand of Malabar Gold and Diamonds, starting from INR 29,000/-

Transcript of She Is Mine - The Underlying Thought

Why target men for women’s

diamond jewelry?

Wondering why are we talking about men for women’s diamond jewelry?

What’s the connection?

Well, we found out that the best way to target

women is through men

Why?

1. Women love to be gifted…

…Men are always short of gifting ideas…ideas of

making the lady of their lives feel special and

loved!

2. Women love to be told that

they are loved

Men rarely find time out of work to express their

feelings. What better way of saying “I Love You”

than a diamond.

3.

Women love diamonds

Men need not think twice. Diamonds don’t see age or

relationship. They symbolize love. She can be your mother, wife, sister,

daughter or even your best friend.

4.

No substitute for happiness

Men be happy, diamonds have become a good and affordable gifting option. From earrings to rings to

pendant, options galore…

5.

Women love surprises

Men are not very good at giving surprises but an

exquisite diamond piece can definitely

do wonders!

Now, do you need any more reasons to buy her a

diamond?