She Is Mine - The Underlying Thought

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Why target men for women’s diamond jewelry?

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She Is Mine campaign celebrates the most inspiring women in our lives. She can be a mother/daughter/sister/friend/wife For men, this campaign gives a chance to showcase their love and affection they have for the lady of their lives. The activity is to promote the exclusive pendant set range of Mine diamonds, which is a sub-brand of Malabar Gold and Diamonds, starting from INR 29,000/-

Transcript of She Is Mine - The Underlying Thought

  • Why target men for womens diamond jewelry?
  • Wondering why are we talking about men for womens diamond jewelry?
  • Whats the connection?
  • Well, we found out that the best way to target women is through men
  • Why?
  • 1. Women love to be gifted
  • Men are always short of gifting ideasideas of making the lady of their lives feel special and loved!
  • 2. Women love to be told that they are loved
  • Men rarely find time out of work to express their feelings. What better way of saying I Love You than a diamond.
  • 3. Women love diamonds
  • Men need not think twice. Diamonds dont see age or relationship. They symbolize love. She can be your mother, wife, sister, daughter or even your best friend.
  • 4. No substitute for happiness
  • Men be happy, diamonds have become a good and affordable gifting option. From earrings to rings to pendant, options galore
  • 5. Women love surprises
  • Men are not very good at giving surprises but an exquisite diamond piece can definitely do wonders!
  • Now, do you need any more reasons to buy her a diamond?
  • Buy online at