She Is Mine - The Underlying Thought
18
Why target men for women’s diamond jewelry?
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She Is Mine campaign celebrates the most inspiring women in our lives. She can be a mother/daughter/sister/friend/wife For men, this campaign gives a chance to showcase their love and affection they have for the lady of their lives. The activity is to promote the exclusive pendant set range of Mine diamonds, which is a sub-brand of Malabar Gold and Diamonds, starting from INR 29,000/-
Transcript of She Is Mine - The Underlying Thought
Why target men for women’s
diamond jewelry?
Wondering why are we talking about men for women’s diamond jewelry?
What’s the connection?
Well, we found out that the best way to target
women is through men
Why?
1. Women love to be gifted…
…Men are always short of gifting ideas…ideas of
making the lady of their lives feel special and
loved!
2. Women love to be told that
they are loved
Men rarely find time out of work to express their
feelings. What better way of saying “I Love You”
than a diamond.
3.
Women love diamonds
Men need not think twice. Diamonds don’t see age or
relationship. They symbolize love. She can be your mother, wife, sister,
daughter or even your best friend.
4.
No substitute for happiness
Men be happy, diamonds have become a good and affordable gifting option. From earrings to rings to
pendant, options galore…
5.
Women love surprises
Men are not very good at giving surprises but an
exquisite diamond piece can definitely
do wonders!
Now, do you need any more reasons to buy her a
diamond?
