•  Sharing your email address •  Webinar evaluation at

http://tinyurl.com/ETCFeb11 •  Site orientation

GettingDowntoBusinesswithSocialMedia

eXtensionEntrepreneursandTheirCommuni3es

ON‐LINEPRESENCESeries2011

PresentedbyBeckyMcCray

Ali%leaboutme

RealworldexampleswithROI(returnoninvestment)

SocialMediatoolsIrecommendformostsmallbusinesses

TheSimplifiedMarkeBngPlan

FindingtheBme

Roadmap:

Taughtcomputerandbusinesssubjects

locallyandatnaBonalevents

SmallBizSurvival.com:mysiteonsmalltownbusinessgetssomenaBonala%enBon

Smallbusinessowner:retailstore,ca%leranch,consulBng

businesses

Alittleaboutme:BeckyMcCray

Topphotobywww.rebekahworkman.com

“InteracBngwithpeopleonTwi%erhasintroducedmetonewcustomersin2010whichhasequatedtowell

over$100,000insales.”

RealWorldExamplesSamuelGordonJewelers,Oklahoma

SamuelGordonJewelers

“OurSocialMediaeffortsincreasedourwebsitetrafficby260%,whichledtoincreasedapartmentrentals.”

RealWorldExamplesUrbaneApartments,Michigan

UrbaneApartments

“Sothankstothisli%lethingcalledTwi%erIhaveaddedclientsin15morestatesthatIhadnotdoneanybusinessinbefore,makingitwellover30statesnowthatVerBcalPrinBngandGraphics,ali%lebouBqueprinBngandgraphicscompanyinEncinitas,CAcansay

theyservice.”

RealWorldExamplesVPGPrin3ng,California

VPGPrinBng

TodMaffin’sCaseStudiesOnlineSearchabledatabase

Socialbookmarking:Delicious,BizSugarLookforlinkstagged

“casestudy”

DocumentsandpresentaBons:

SlideShare,DocStocSearchon“socialmedia”

and“casestudy”

MoreRealWorldExamplesWheretofindthemonyourown

FacebookPage Blog

LinkedIn Video

SocialMediatoolsIrecommendFormostsmallbusinesses

FacebookPagesforsmallbusiness

TipsfromShamaKabani,MarkeBngZen,quotedatSmallBizSurvival

CreateaPage,notProfile

BuildyourPagewithyourpurposeinmind

HelpcustomersshowcasetheirownidenBty

Sharesuccessstories

LinkedInforsmallbusinessBuildyournetwork

TipsfromShannonEhlers,quotedatSmallBizSurvival

Beyourownbillboard

UseyourexperBsetoanswerquesBons

AsksmartquesBons

CapitalizeonaffinityGroups

VideoforsmallbusinessWhattoshow

Howtousevideotopromoteyoursmallbusiness

Demonstrateproducts

Introduceyourpeople

Profileyourcustomers

Showhowyousolveproblems

Tellyourstories

Shareyourcommunity

VideoHowtodosimplevideos

Howtodosimplevideosforyourbusiness

Startwiththe

camerayouhave

Prepareandpicktherightspot

Useatripod

Shootmorethan

once

Editwithyour

exisBngsofware

Shareonyoursite

&distribute

Bloggingforasmallbusiness

ShouldIblogformysmallbusiness

Regularlyupdatedwebsite,orsecBonofawebsite

WritedowncustomerquesBons;blogtheanswer

Reusegoodmaterialinotherforms

Focusonwhatcustomerswhattoknow,notwhatyouwanttotellthemaboutyourbusiness.

Askyourcustomers

SpendyourBmewhereyour

customersare.

Whichtoolsshouldyouuse?Whichdoyourcustomersuse?

UseGistorFlowtowntofindoutmoreaboutyourcustomers

Nameanddescribeeachmarketyou

needtoreach.

ListpotenBalmethodsyoucanusetoreachthem.

EstablishthecostinBmeandinmoney.

Meshthiswithyourdailyhabits.

TheSimpliJiedMarketingPlanGeUngdowntobusiness

Source:SmallBizSurvival

Youhavemorethanonemarket.

Customer:anyonewhoseacBonsaffectyourresults.–SteveYastrow

1.Nameanddescribeeachmarket.Youhavetoknowthembeforeyoucanconnectwiththem.

• Newspapers• WordofMouth

• PrintedMaterials

Tradi3onalmethods:

2.Listpotentialmethodsyoucanuse.Brainstormingstage(evalua3oncomeslater)

• FacebookPages

• Blog• Video• LinkedIn

Onlinemethods:

• Blogging:8hoursand$5permonth• Billboards:18hourstocreate,$1500topost*

EsBmatethecostofeachmethodon

yourlist.

• Contact:whichgetyouinfrontofyourtargetmarkets?• InteracBon:whichletyoubuilddeeperrelaBonships?• Bo[omline:whichhavethebestpoten3altodrivesales?

Balancethecostagainstthe

potenBalbenefits.

• PickonlytheeffecBveanddo‐able• GetridofoldmethodsthatarenolongereffecBve• RecapturethatBmeandmoneyformoreeffecBvemethods

FocusontheeffecBvetools

3.Establishthecostintimeandinmoney.Thendecidewhichtoimplement.

*Imadethatup.ThepointistodoyourownesBmates.

SetasideBmetoworkon

markeBngdaily

KnowyouracBonsteps

MulBplyyourefforts

4.Meshthiswithyourdailyhabits.

TakethelistofacBviBesfromyoursimplified

plan

Createdailygoals

Makethata

checklist

Useitdaily

PickaspecificBme

FindingtheTime

UpdateyourFacebookandLinkedInstatus

Respondtoallcommentsonyourblog

Tweet5interesBnglinks(notcounBnganylinkstoyourownstuff)onTwi%er

AnsweraquesBononLinkedInQ&A

SampleDailyGoals

Seealso:19PresenceManagementChoresYouCoulddoEveryDaybyChrisBrogan

Findingthetime:Multiplyyourefforts

Writeoneblogpost

Pullthemostdiscuss‐ablesecBonsandpostonyourFacebookPage

UseinteresBngquotesfromiton

yourLinkedInstatus

Editthepostforyourpaperoremail

newsle%er

Weknowour

customers.

WeGETcustomerservice.

Wedon’thave10layersofapprovalprocess.

WhySmallBusinesshastheadvantageinSocialMediaMarketing

SmallBizSurvival

@BeckyMcCray,@SBSurvival

Emailnewsle%er

Facebookpage

Thankyou!Let’sconnect

•  Don’t forget to mark your 2011 calendars with the dates of the upcoming webinars – 2nd Thursday

•  Next webinar – – March 11 - Get Found!

•  Evaluation http://tinyurl.com/ETCFeb11