Sharing Content On Social Media More Than Once: The Total Guide

Sharing Content On Social Media More Than OnceThe Total Guide To Reposting Your Blog On Social Media

CoSchedule.com

Save time and grow traffic by scheduling blog posts and social media on a unified drag and drop calendar.

How do I share my (blog) content more than once? *without looking like a spammer!

Post and Tweet Problem

1. Blog post goes live

2. Social network(s) get notified

3. Nothing ever happens again missed opportunity

The social web is a stream, and not a book. Our followers will dip in and out at will .We need to promote our content more than once.

@CoSchedule

First Message (Same day)

Second Mention (Next day)

Third Mention (Next week)

Total clicks:

5 clicks

4 clicks

2 clicks

11 clicks

First Message Clicks:

Additional Clicks From Schedule:

Total Clicks:

4 clicks

3 clicks

2 clicks

9 clicks

10 clicks

8 clicks

5 clicks

23 clicks

How A Social Sharing Schedule Will Double Your Traffic

Using a social media schedule to promote your content is a no-brainer.The trick is developing a plan for maximum impact.

Good tools make this easy…

…more on that later.

How do I create a solid social sharing schedule?

Create a “staggered” social media approach.

1. On publish – Social message sent when your blog post goes live.

2. Same day – Initial social messages trickle out to your accounts over the next 2-3 hours.

3. Next day – Messages are shared again on the appropriate social channels.

4. Next week – Another series of messages are pre-scheduled and sent the following week.

5. Next month – Even more social messages are pre-scheduled for the following month.

6. Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.

How we do it at CoSchedule…

The goal is to promote your content with social media, not take over all social media feeds. Go too far and you will just come off as annoying.

@CoSchedule

On Publish

Same Day, 2 hours later

Next Day

Next Week

Next Month

Two MonthsYour

ing sc

ll var

y by n

With CoSchedule, schedule your social media while you blog.

Always create a “staggered” schedule. No spam!

How do I create social messages that people will actually share?

Not only do we need to properly stagger our messages out over time, but we also need to add variety to our messages.There should never be a reason to send the same message twice.

New Blog Post: A Beginner’s Guide to Lead Conversion with Social Media http://.....

Same day as post, Same time as post

Post Title, “New Blog Post” designator1

Are you wondering how to use #socialmedia to drive leads for your business? http://.....

Same day as post, 3 hours after post

Ask A Question2

71% of adults now use Facebook. Here’s how you can get started with #socialmedia lead conversion http://.....

Day After Post

Cite A Fact3

Done right, social media can be an extremely powerful tool for lead generation. Here are a few tips http://.....

Week After Post

Share A Quote4

See how one company generated 150 unique leads from a single Facebook campaign http://.....

MonthAfter Post

Add Intrigue4

@CoSchedule

1) Direct And Easy

This the most simple kind of message, usually with nothing more than the post headline, a few hashtags, and a link back to the post.

Ask A Question2

Day After Post

Cite A Fact3

Week After Post

Share A Quote4

MonthAfter Post

Add Intrigue4

@CoSchedule

2) Ask A Question

Grab a question and pose it to your social media audience as a way to further promote your post and engage users on your various networks.

Ask A Question2

Day After Post

Cite A Fact3

Week After Post

Share A Quote4

MonthAfter Post

Add Intrigue4

@CoSchedule

3) Cite A Fact

Share an interesting fact or statistic mentioned in your blog post. These elements are usually very engaging and will likely draw interest.

Ask A Question2

Day After Post

Cite A Fact3

Week After Post

Share A Quote4

MonthAfter Post

Add Intrigue4

@CoSchedule

4) Share A Tweetable Quote

Clever one-off quotes from your blog posts can be easily repurposed as a tweet or social message. These make for easy work when sharing your content.

Ask A Question2

Day After Post

Cite A Fact3

Week After Post

Share A Quote4

MonthAfter Post

Add Intrigue4

@CoSchedule

5) Add Intrigue

Sometimes the best way to capture attention is through a bit of mystery and intrigue. Write up a few cliffhangers and see what your followers say.

Ask A Question2

Day After Post

Cite A Fact3

Week After Post

Share A Quote4

MonthAfter Post

Add Intrigue4

@CoSchedule

5) Add Intrigue

1) Direct And Easy

2) Ask A Question

3) Cite A Fact

4) Share A Tweetable Quote

How do you optimize your content for each network?

Each social network handles images and text differently. Take advantage of it when you can. Take advantage of the strengths of each network.

Google+ allows you to use markdown.

…add bulleted lists and bold text to your posts to make certain items stand out and provide additional value to your readers.

Twitter is great about images.

Posts that include images are much more noticeable than posts that do not.

Facebook offers a huge variety.

There is more than one way to post a link to Facebook. Know the difference and use them wisely.

Twitter offers a crazy thing called hovercards.

These simple previews will show viewers a preview of your content before they visit your site.

Pinterest also offers “rich pins.”

These are essentially link previews that are built right into the Pinterest post itself.

Google+ is great for search.

This underestimated social network might be one of your biggest opportunities.

Content marketing requires great social sharing.

Without it, you might be doing a lot of work for nothing.

Also true.

1. Create your content.

So…..

2. Share it via a social sharing schedule.

Yes, please.

3. Make the content appealing to your audience. Do yourself a favor :)

4. Take advantage of every social network.

Why not?

1. Create your content.

2. Share it via a social sharing schedule.

3. Make the content appealing to your audience.

4. Take advantage of every social network.

5. Win at the internet!

pssst….

CoSchedule.com makes this easy.

Garrett Moon Co–Founder

@garrett_moon

CoSchedule.com

Save time and grow traffic by scheduling blog posts and social media on a unified drag and drop calendar.

Sharing Content On Social Media More Than Once: The Total Guide

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Transcript of Sharing Content On Social Media More Than Once: The Total Guide

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