The first fully re-shapable hat.

Visualise it. Shape it. Wear it.

"A hat can mean so much more than just a piece of clothing.

To wear a hat is a statement. But a statement to yourself, to

never forget to be truly free from within and to love yourself

no matter what other people think”

- Sju Smatanova

BySju is a London based contemporary hat fashion label founded by

designer Sju Smatanova in April of 2014. The brand is inspired by the

simplicity found in nature, the colourfulness and diversity of contemporary

pop and street culture.

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in the Moravian region of the Czech Republic, from where Sju received her

first, and much loved, bowler hat.

BySju hats are worn by a variety of people from different backgrounds,

countries and cultures. All are looking for the same thing - a beautiful and

distinctive contemporary hat that they can wear with pride and the

freedom of self-expression.

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Sju has created three successful

seasonal collections so far, and has

collaborated with Oliver Proudlock and

Real Stars are Rare (Paul Weller’s

fashion label) on exclusive new ranges.

BySju is on a journey to redefine the

current hat wear industry and believes

"Hats are timeless as long as you let them be"

T H E P HA R R E L L T H E O R I G I N A L T H E F E D O R A T H E F L AT TO P

T H E G A M B L E RT H E F L O P

AVA I L A B L E I N E I G H T C O L O U R S

SALES:SALES@BYSJU.COM

PRESS:PRESS@BYSJU.COM

GERNERAL:HELLO@BYSJU.COM

WWW.BYSJU.COM

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