SHAPES Lookbook
8
The first fully re-shapable hat. Visualise it. Shape it. Wear it.
description
The first fully re-shapable hat collection. Visualise it. Shape it. Wear it.
Transcript of SHAPES Lookbook
The first fully re-shapable hat.
Visualise it. Shape it. Wear it.
"A hat can mean so much more than just a piece of clothing.
To wear a hat is a statement. But a statement to yourself, to
never forget to be truly free from within and to love yourself
no matter what other people think”
- Sju Smatanova
BySju is a London based contemporary hat fashion label founded by
designer Sju Smatanova in April of 2014. The brand is inspired by the
simplicity found in nature, the colourfulness and diversity of contemporary
pop and street culture.
All
ByS
ju d
esi
gn
s a
re h
and
cra
fte
d w
ith
th
e h
igh
est
qu
alit
y m
ate
ria
ls a
nd
ma
de
at
the
ori
gin
al w
ork
sho
ps,
in the Moravian region of the Czech Republic, from where Sju received her
first, and much loved, bowler hat.
BySju hats are worn by a variety of people from different backgrounds,
countries and cultures. All are looking for the same thing - a beautiful and
distinctive contemporary hat that they can wear with pride and the
freedom of self-expression.
Th
is w
as
ma
de
in t
he
late
19
20s
and
wa
s g
ive
n t
o h
er b
y h
er g
rand
fath
er.
Sju has created three successful
seasonal collections so far, and has
collaborated with Oliver Proudlock and
Real Stars are Rare (Paul Weller’s
fashion label) on exclusive new ranges.
BySju is on a journey to redefine the
current hat wear industry and believes
"Hats are timeless as long as you let them be"
T H E P HA R R E L L T H E O R I G I N A L T H E F E D O R A T H E F L AT TO P
T H E G A M B L E RT H E F L O P
AVA I L A B L E I N E I G H T C O L O U R S
SALES:[email protected]
PRESS:[email protected]
GERNERAL:[email protected]
WWW.BYSJU.COM
LO
OK
BO
OK
DE
SIG
N B
Y S
TU
DIO
BL
UP
