Shanks final presentation

Post on 06-Apr-2016

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Transcript of Shanks final presentation

Mumbai | 2022

Mumbai | 2022

Mumbai - Culture

Mumbai, India would like to welcome you to the 2022 Olympic Games. Mumbai is the fifth most populated city in the world. With an estimated population of over 18 million people, Mumbai is rich in history and culture.

It is home to important financial institutions, scientific and nuclear institutes, and the Bollywood film industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants

from all over India, making it a melting pot of many communities and cultures. This unique blend of culture and economic successful will provide the perfect event space for the 2022 Olympic Games.

Mumbai - Inspiration

A main inspiration for the branding of the 2022 Olympic Games is Indian culture. A well-known Indian practice, is the art of henna. Using the intricate line work and detailed flourishes, the games will be centered around this ancient tradition. In addition, India is known for its incredible festival, Holi. Holi is a spring festival also known as the festival of love. The use of warm and bright colors and the ability to keep their culture and history alive in the

modern day world gives excellent inspiration for the 2022 Olympic Games.

Mumbai - Logo Inspiration

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Community - Signage

Community - Signage

Events - Symbols

Swimming

Cycling

Archery

Diving

Events - Tickets

Events - Medals

Events - Attire