Social MarketingSocial MarketingTips & TricksTips & Tricks

Janet FoutsJanet Foutshttp://www.twitter.com/jfoutshttp://www.twitter.com/jfouts

Anna BillstromAnna Billstromhttp://www.friendfeed.com/bananehttp://www.friendfeed.com/banane

Success StoriesSuccess Stories

ExploratoriumExploratorium

Forever LivingForever Living

Abbott LabsAbbott Labs

The MulletThe MulletUse of Evite resulted in Use of Evite resulted in 4X more attendance4X more attendance

Applying the lessons Applying the lessons learnedlearned

Ask the questionAsk the question

Finding the hidden Finding the hidden maven & "the mullet"maven & "the mullet"

TaggingTagging

Finding the community Finding the community & Control& Control

Transparency and ControlTransparency and Control

Outer rings of associationOuter rings of association

Humor, CreativityHumor, Creativity

Digital rights, copyright, Digital rights, copyright, and copyingand copying

Finding peopleFinding people

TwitterPacks WikiTwitterPacks Wiki

Technorati and Google Technorati and Google Blog SearchBlog Search

Twitter SearchTwitter Search

Social NetworksSocial Networks

FriendFeedFriendFeed

Top Things to KnowTop Things to Know

Transparency & honestyTransparency & honesty

Use visualsUse visuals

Converse, don't preachConverse, don't preach

Goodwill worksGoodwill works

InspireInspire

Look before you leap Look before you leap

Don't sell, engageDon't sell, engage

It's not about youIt's not about you

Reach out, don't sit back and waitReach out, don't sit back and wait

Social Media ToolsSocial Media Tools

MetricsMetrics

Social Mention Social Mention

BuzzLogic BuzzLogic

Radian6Radian6

Analytics Analytics

Google AlertsGoogle Alerts

LifestreamingLifestreaming

TwitterTwitter

Social VideoSocial Video

Video recording Video recording is in browseris in browser

Threaded Threaded conversations in conversations in video "Candle video "Candle Talk"Talk"

Speed of Speed of download, free download, free hostinghosting

Don’t let Don’t let this this happen to happen to you!you!

Burger KingBurger King

QuickTime™ and a decompressor

are needed to see this picture.

FacebookFacebook

13 Virgin Atlantic 13 Virgin Atlantic employees were fired for employees were fired for talking about passengers talking about passengers and work-related issues and work-related issues on Facebookon Facebook

Your profile is publicYour profile is public

25% of HR 25% of HR managers say they managers say they Google applicants Google applicants

before hiring.before hiring.

WalmartWalmart

Astroturf is for footballAstroturf is for football

Working families for Walmart- Working families for Walmart- Written by Edelman staffWritten by Edelman staff

Wal Mart Across America RVWal Mart Across America RV

Cautionary TalesCautionary Tales

No personalityNo personality

One-sided, doesn't listenOne-sided, doesn't listen

Too much control: the corporate PR InvasionToo much control: the corporate PR Invasion

Boring, unengagingBoring, unengaging

Overly ambitiousOverly ambitious