Service Marketing Build Operate Transfer

Post on 15-Nov-2014

146 views 2 download

Tags:

description

Service Marketing in the Build Operate Transfer Industry in India.

Transcript of Service Marketing Build Operate Transfer

B. O. T.

BOT: Build

Set-up the facility and infrastructure, staff the development center, and establish knowledge transfer

Operate Manage the offshore organization: Program

Management, Development, QA, maintenance, enhancements, and product support

Transfer Register a new offshore subsidiary for the

customer, transfer assets, and handover operations

B. O. T.

Comparative Advantage

BPO/KPO Sectors

Public Private Partnership

Reduction of Risk

Built - Operate - Transfer

S.W.O.T Analysis

STRENGTHS

INTERNAL

Easing Budgetary Constraints

Speedy Working

Reliability & Efficiency

Access to International Finance

Technology Transfer

Training & Innovation

Raising quality of life

STRENGTHS Optimal Risk Allocation.

WEAKNESSES

INTERNAL

Based on Probabilities

Company selection is by its past performance

OPPORTUNITIES

EXTERNAL

Currently only Airports & Highways

BOT can be used in:

Railways – Track lines and Trains

Power & Energy Plants

Research and Development

Hospitals and Educational Institutes.

THREATS

EXTERNAL

Continues failure of past B-O-T projects.

Extreme economic Recession or Depression.

Unstable Government or Leftist Govt. Policies.

Importance

Popularity

Stages

Benefits

Alternative

Examples

☛ ITS system

☛ Margaon extension

☛ Pune metro-DMRC

PHYSICAL EVIDENCE

Process

People

Building of working force.

Take care of administration.

Provide resources and facilities.

After a period transfer it.

Internal marketing.

PRICE

Total Cost of Project

Traffic

Time Period

Maintenance and Service Expenses

PROMOTION

PRODUCT

Construction

Operation

Engineering

PLACE

Why Noida ?

Quick Connectivity

Physical Infrastructure

Resources Mobilization

H R Catchments

Destination Malls

EXAMPLES

Some Existing BOT Projects

GMR - DIAL

GMR- 50.1% , AAI – 26%

Modernize – Operate – Develop – Transfer

Fraport (Ger) (10%) - Airport Operator

Eraman Malaysia (10%) – Retail Investors

IDF (3.9%) – Financial Investor

GMR - DIAL

Upgrade existing terminals

New Domestic terminal – T 1D (10m Pasgr)

4 level in line baggage handling system

Spacious , F&B and Retail Facilities, Special Contact Zones

GMR - DIALIntegrated Passenger Terminal – 3

Common Use Terminal Equipment (CUTE)

• 5 level in-line baggage handling system

• 160 + check-in counters

• 90 desk for immigration procedures

• By 31st Mar 2010 - Common Wealth Games

GMR - HIAL

GMR-63%, AAI – 13%,

Malaysian Airport holding 11%,

Govt. of AP – 13%

Greenfield Project

GMR - HIAL 12m Passengers per Annum. Max 40m

1m tones of cargo per annum

12 boarding bridges & 30 remote stands

16 self check-in kiosks

46 immigration

Counters.

130 (CUTE)

check-in desks

AMBALA – CHANDIGARH

Location - NH22-21, Haryana-Punjab

Project Distance - 35 km.

Widening (4 – Lane)

AMBALA – CHANDIGARH

GMR Projects Private Limited(GPPL) Engineering, Procurement & Construction (EPC)

Concession Period - 20 years

Reduce Travel Time

Farukh nagar – Jadcherla

Location - NH 7, Bangalore-Hyderabad

Project Distance - 58 km. Made in 2.5yrs

4 Lane. Improvement, maintenance, strengthening of existing road.

Farukh nagar – Jadcherla 6 lane improved toll plaza

Ease traffic congestion

Boost trade and commerce

HASSEL FREE experience

Delhi-Noida Direct (DND) Toll Bridge

4-6 lane, 1.5 km

Halcrow Consulting India Pvt Ltd.

Silver Lane Facilities

Noida – Gr. Noida Expressway

8 lane, 23.64 km.

Silver Lane Facilities

Delhi – Gurgaon Expressway

6-8 lane, NH – 8, 28 km.

D S Constructions Ltd.

Gives fastest access to IGI Airport.

Future B-O-T Projects

Golden Quadrilateral

ADAG – DMRC High Speed Airport Metro ExpressAIRPORT Express Line

From Ajmeri Gate - IGI Airport (22km).

30 yrs (BOT basis)

NDRS - City Airport Terminal (CAT)

Non Stop - High Speed journey

JUST 20 mins.

High Speed Airport Metro Express

FACILITIES Provided:

Buy Air tickets, Check timings etc.

Check-in baggage

Get boarding pass

Shopping – Duty Free Shops

Multi Level Parking

Conveniences of an Airport terminal