Post on 08-May-2015
description
SEO & You: Improve Your Website Search Ranking
Monday, October 22nd 10:45 a.m. – 12:00 p.m.
Orlando N
Trainer:
Don Schindler, Managing Director, Print, Web & Multimedia,
University Communications, University of Notre Dame
Don Schindler
• 13 years in digital marketing
• donschindler.com• d
on.schindler@nd.edu• @donschindler
They do two things.When people need help, where do they go?
They search
Search Engine Stats – U.S.
66.7
15.9
12.2
5.3
16.3 Billion Searches
GoogleMicrosoftYahooOther
Or they go to their friends. Social
They are looking for help.
Be the Expert Resource they are searching for and socially
asking for through technology.
Search vs. Social
Being Found
SearchSocial
Let’s talk Search and Search Engine Optimization
seomoz.org
Ads & Smart SEO
Ads & Smart SEO
Ads & Smart SEO
Google Keyword Tool
Great Content
Add To It Constantly
Your website
• Should have:– Content Management System– Good design– CALL TO ACTION – Connect with
me!– Keyword Rich– Analytics– Search Engine Friendly– Mobile Friendly
Share Your Content Everywhere
My websi
te
Search Engine
Ads
Trusted Related Website
s
Ask for Inbound Links
The Internet Map
http://internet-map.net/#8-91.18370819091797-83.36027526855469
seomoz.org
They do two things.Now for your questions…
• 13 years in digital marketing
• donschindler.com• d
on.schindler@nd.edu• @donschindler