SEO for Answers: Ranking #0
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SEO FOR ANSWERSRANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
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THE GOOD OLD DAYS
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MODERN SEO
REALITY
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WAIT, IT GETS
WORSE
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MORE GLOOM &
DOOM
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IT’S HERE SOMEWHER
E
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SOYLENT SERP IS
ADS!
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KNOWLEDGE GRAPHANSWERS, V1
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KNOWLEDGE PANELS
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KNOWLEDGE PANELS
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KNOWLEDGE CARDS
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KNOWLEDGE PANELS
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KNOWLEDGE CARDS
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KNOWLEDGE EXTREME
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100 PB OF ANSWERS
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MACHINE CURATIONANSWERS, V2
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FEATURED SNIPPETS
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ANSWERS IN TABLES
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ANSWERS FROM LISTS
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RELATED QUESTIONS
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ANYTHING FAMILIAR?
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NOW IN 11 MARKETS
h/t @sergey_ala
kov
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ANSWERS MATTERFACTS & DATA
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ANSWERS ARE EXPANDING
RAPIDLY
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WHAT BEATS FIRST?
#0
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ZERO BEATS THE FOLD
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TWO-FOR-ONE BONUS
#0#1
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A REAL SEO SHORTCUT
#2
#0
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FEATURED SNIPPETS BY
RANKING
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WHAT’S THE RECORD?
#0
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ONE FULL SERP
JUMPED#
10
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VOICE SEARCHONLY RETURNSONE ANSWER
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http://mz.cm/sf2016-1
+114% CTR BOOST
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http://mz.cm/sf
2016-2
SNIPPET = 40K CLICKS
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YOUR CONTENTYOUR RULES
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HEY, THAT’SMY DATA!
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HEY, THAT’SMY DATA.
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A FEW WEEKS
LATER…
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WAIT, I KNOW THAT!
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CHALLENGE ACCEPTED
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0/1 COMBO UNLOCKED
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TWO STEPS TO FEATURED SNIPPETS
RANKING
RELEVANCE
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KEYWORD RESEARCHFOR QUESTIONS
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“WHAT…?” QUESTIONS
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WHAT CAN BE IMPLIED
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“WTF…?” QUESTIONS
h/t @DeanCrud
dace
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“HOW…?” QUESTIONS
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“HOW…?” QUESTIONS
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UNLESS IT’S FACTUAL
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“WHY…?” QUESTIONS
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“WHO…?” QUESTIONS
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“WHO…?” QUESTIONS
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UNLESS YOU’RE ON
TV
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“WHERE ?” QUESTIONS
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“WHERE ?” QUESTIONS
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“WHEN…?” QUESTIONS
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UNLESS IT’S FACTUAL
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BUT THAT’S NOT ALL
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FIND A PRIME
TARGET
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USE SITE: + QUESTION
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BE THE ANSWERGET THE LEAD
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TARGETED ANSWERS…
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LEAVE STRONG
TRAILS
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peter @moz.com • @dr_peteTHANKS FOR WATCHING!