Seo is dead

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It all over the internet, every business is talking about it. If you are not on it, people look at you like you are on the stone age. The internet is abuzz with success stories of social media revamping businesses and how today mom and pop shop may just take over the world. Add to this the frequent updates in the Google algorithm, the most frequent in recent times has been the Farmer Update and now the Panda Update – currently at 3.4 and still going strong. The farmer update was the first strike at websites carrying spammy content. Most of the tried and tested third party content sites (ezine, article *** saw traffic drop by 90% in a day). The current update of Google indicating that your presence and your interaction in the social space will make a change to the way you are people see on Google results. Everything you say and do as a brand on Facebook, Twitter and Google + will make an impact to the way you are displayed in the search results. The SEO killer? This contraption which looks like something out of a mad scientists lab seeks to put an end to all the SEO companies in the world. It claims to crawl the entire web and analyze the current trends real time, add to it the behavioral analysis from the social signals and behold you are a step ahead of Google. Is this the end of the SEO Consultant? Have Google and all other search engines ensured the closure of this business. Developer keep SEOs in business - A quote by Jill Whalen. But an industry is not sustainable on the mistakes of another. SEO has been around for more than 10 years. As any business it has evolved over that period of time. Sometimes to keep on top of the competition and at times to forced to evolve because in changes in the Google algorithm. SEOMoz has classified the ever changing role of an SEO consultant over the years. Ensuring the website is found, ensuring it is found for the right keywords and ensuring the right websites are talking about your website. To these basic parameters got added the means to get there – be it creation of xml sitemaps, leveraging press release websites, local optimization and so on. Note if your current SEO company/agency is not at par with these recommendations you are already 4 years behind. You may just about end up with your website looking like this. Beware Google Panda is not just restricted to content farms – if you have a website that’s optimized like this you will be in for a shocker. Opportunity Discovery – Opportunity Discovery is a cyclical process of understanding brand opportunity with regard to business goals, target audience, industry specifications and past performance. It’s cyclical in that insights from one step often refine insights from another step in the process.   Business Objectives – Everything must be done within the context of the goals of the brand. This requires a deep understanding of where the brand has been and where it’s going. In many cases businesses

Transcript of Seo is dead

© 2012 Regalix Inc. Confidential, All Rights Reserved

Is SEO Dead

Belmond Victor | SEO Manager

March 28th 2012

© 2012 Regalix Inc. Confidential, All Rights Reserved

About Belmond

SEO & SMM Manager

Over 8 years of experience with Fortune 500 and start up companies

Drives SEO Strategy within Regalix.

2

© 2012 Regalix Inc. Confidential, All Rights Reserved

Contents

Current state of SEO?

2012 and beyond

The New SEO Process

Future Proof Your Website

The New SEO Consultant

© 2012 Regalix Inc. Confidential, All Rights Reserved

4

Current State of SEO? Social Media

© 2012 Regalix Inc. Confidential, All Rights Reserved

5

Current State of SEO? Google Updates

© 2012 Regalix Inc. Confidential, All Rights Reserved

7

Current State of SEO? – Automatic SEO

© 2012 Regalix Inc. Confidential, All Rights Reserved

8

Is this the end of SEO?

© 2012 Regalix Inc. Confidential, All Rights Reserved

9

© 2012 Regalix Inc. Confidential, All Rights Reserved

10

"developers keep SEOs in

business." - Jill Whalen

© 2012 Regalix Inc. Confidential, All Rights Reserved

12

Have I Optimized Enough??

© 2012 Regalix Inc. Confidential, All Rights Reserved

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2012 & Beyond

90mm+ Google Users See

Personalized SERPs

© 2012 Regalix Inc. Confidential, All Rights Reserved

14

2012 & Beyond

Social Media drives queries

© 2012 Regalix Inc. Confidential, All Rights Reserved

2012 and beyond

60 percent plan to increase their social media budgets.

60 percent plan increases in landing page optimization.

57 percent plan increases in SEO.

41 percent plan increases in content marketing.

Source: Marketing Sherpa 2012 Search Marketing Benchmark Report

© 2012 Regalix Inc. Confidential, All Rights Reserved

The SEO Process

© 2012 Regalix Inc. Confidential, All Rights Reserved

17

The New SEO Process

Identify Opportunity

Content Strategy

Technical Development

Social Implementation

Measurement

Optimization

© 2012 Regalix Inc. Confidential, All Rights Reserved

18

Identify Opportunity > Beyond Keyword Research

Match the Buyer Persona with your

Keyword Intent

© 2012 Regalix Inc. Confidential, All Rights Reserved

19

Content Strategy > Is Content Still King?

Remember the GoogleBot still like

long content

© 2012 Regalix Inc. Confidential, All Rights Reserved

20

Technical Development > Implementation Audit

© 2012 Regalix Inc. Confidential, All Rights Reserved

Social Strategy > Win the Internet

Share Worthy Content

Share Socially

Watch Social Signals in

action

Get Links Naturally

Grow Social Network

Searches based on

your content

Win the Internet

© 2012 Regalix Inc. Confidential, All Rights Reserved

Measurement > Conversion Rate Optimization

Leverage Reporting Options available in GA

(social dashboard, integrating Webmaster etc.)

© 2012 Regalix Inc. Confidential, All Rights Reserved

23

Optimization > Repeat Steps 1 - 5

Identify Opportunity

Content Strategy

Technical Development

Social Implementation

Measurement

Optimization

© 2012 Regalix Inc. Confidential, All Rights Reserved

Future Proof your Website > No Ads

© 2012 Regalix Inc. Confidential, All Rights Reserved

Future Proof your Website > Create Long Media Rich

Content

© 2012 Regalix Inc. Confidential, All Rights Reserved

Future Proof your Website > Be Social

© 2012 Regalix Inc. Confidential, All Rights Reserved

27

Upgraded Role of SEO Consultant

Source: SEOMoz

© 2012 Regalix Inc. Confidential, All Rights Reserved

Get in Touch

Forefront of Innovation

Digital Marketing Services

Technology Enabled Services

Regalix Labs

Multi-disciplinary Leadership Team & Strong

Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers

(B2B and B2C)

Global Operations: HQ in Silicon Valley, 4

Offices

Industry Recognition

28

visit: www.regalix.com

For a Free SEO Audit of your website /

ecommerce portal, please get in touch with

Ritu Josan, rjosan@regalix-inc.com

If you have any questions about this webinar

please feel free to get in touch with the

speaker Belmond Victor, bvictor@regalix-

inc.com

http://www.regalix.com/
mailto:namrata@regalix-inc.com
mailto:namrata@regalix-inc.com
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