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© 2012 Regalix Inc. Confidential, All Rights Reserved
Is SEO Dead
Belmond Victor | SEO Manager
March 28th 2012
© 2012 Regalix Inc. Confidential, All Rights Reserved
About Belmond
SEO & SMM Manager
Over 8 years of experience with Fortune 500 and start up companies
Drives SEO Strategy within Regalix.
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© 2012 Regalix Inc. Confidential, All Rights Reserved
Contents
Current state of SEO?
2012 and beyond
The New SEO Process
Future Proof Your Website
The New SEO Consultant
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Current State of SEO? Social Media
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Current State of SEO? Google Updates
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Current State of SEO? – Automatic SEO
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Is this the end of SEO?
© 2012 Regalix Inc. Confidential, All Rights Reserved
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© 2012 Regalix Inc. Confidential, All Rights Reserved
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"developers keep SEOs in
business." - Jill Whalen
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Have I Optimized Enough??
© 2012 Regalix Inc. Confidential, All Rights Reserved
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2012 & Beyond
90mm+ Google Users See
Personalized SERPs
© 2012 Regalix Inc. Confidential, All Rights Reserved
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2012 & Beyond
Social Media drives queries
© 2012 Regalix Inc. Confidential, All Rights Reserved
2012 and beyond
60 percent plan to increase their social media budgets.
60 percent plan increases in landing page optimization.
57 percent plan increases in SEO.
41 percent plan increases in content marketing.
Source: Marketing Sherpa 2012 Search Marketing Benchmark Report
© 2012 Regalix Inc. Confidential, All Rights Reserved
The SEO Process
© 2012 Regalix Inc. Confidential, All Rights Reserved
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The New SEO Process
Identify Opportunity
Content Strategy
Technical Development
Social Implementation
Measurement
Optimization
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Identify Opportunity > Beyond Keyword Research
Match the Buyer Persona with your
Keyword Intent
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Content Strategy > Is Content Still King?
Remember the GoogleBot still like
long content
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Technical Development > Implementation Audit
© 2012 Regalix Inc. Confidential, All Rights Reserved
Social Strategy > Win the Internet
Share Worthy Content
Share Socially
Watch Social Signals in
action
Get Links Naturally
Grow Social Network
Searches based on
your content
Win the Internet
© 2012 Regalix Inc. Confidential, All Rights Reserved
Measurement > Conversion Rate Optimization
Leverage Reporting Options available in GA
(social dashboard, integrating Webmaster etc.)
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Optimization > Repeat Steps 1 - 5
Identify Opportunity
Content Strategy
Technical Development
Social Implementation
Measurement
Optimization
© 2012 Regalix Inc. Confidential, All Rights Reserved
Future Proof your Website > No Ads
© 2012 Regalix Inc. Confidential, All Rights Reserved
Future Proof your Website > Create Long Media Rich
Content
© 2012 Regalix Inc. Confidential, All Rights Reserved
Future Proof your Website > Be Social
© 2012 Regalix Inc. Confidential, All Rights Reserved
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Upgraded Role of SEO Consultant
Source: SEOMoz
© 2012 Regalix Inc. Confidential, All Rights Reserved
Get in Touch
Forefront of Innovation
Digital Marketing Services
Technology Enabled Services
Regalix Labs
Multi-disciplinary Leadership Team & Strong
Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers
(B2B and B2C)
Global Operations: HQ in Silicon Valley, 4
Offices
Industry Recognition
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visit: www.regalix.com
For a Free SEO Audit of your website /
ecommerce portal, please get in touch with
Ritu Josan, [email protected]
If you have any questions about this webinar
please feel free to get in touch with the
speaker Belmond Victor, bvictor@regalix-
inc.com