Post on 07-Dec-2014
description
Wordpress SEOLuke Masters, Rob Millard
#SEOWordpress
What to change out of the box...
1. Permalinks2. Titles3. Headings4. Breadcrumbs5. Disallow, no index content6. Conditional sidebar content7. 404 page8. Delete default content
WARNING!
Making changes to code can go wrong really fast!
Make sure to back everything up!
Permalinks
Get rid of parameters and numbers
/%postname%/ is probably the best all round solution
but if you want to use categories in your URL use: /%category%/%postname%/
Titles
Flip the titles (post title)-(category name)-(site name)
Check header.php for: <title><?php wp_title(''); ?></title>
Check the code before Google finds it!
Headings
Check your headings structure
Dive into the code for your:
single.phpcategory.phppage.php home.php index.php
Check the CSS code!
Breadcrumbs
Use them as they help:
• internal linking• usability • time on site
Disallow No Index Content
Disallow: /tag/Disallow: /archives/Disallow: /wp-admin/Disallow: /wp-includes/Noindex: /tag/Noindex: /archives/Noindex: /wp-admin/Noindex: /wp-includes/
Conditional Sidebar Content
• Relevance of link• Page Types• Content Areas
http://codex.wordpress.org/Conditional_Tags#Variable_Sidebar_Content
404 Page
Mo Content:
<ul><?php wp_get_archives('title_li=&type=postbypost&limit=15'); ?></ul>
Delete Default Content
Recommended plugins ....
1. Wordpress SEO2. No Category Base3. Facebook Comments4. Pagination 5. Social Sharing6. Askimet
Link Building for Wordpress
Of course you can…
• Submit to directories• Guest post• Article marketing• Comments• Manual outreach• Etc.
But I’m talking about…
Create a Promotion Network for your content
Because…
• It will be more efficient• Self perpetuates• Makes the most of every post• (Good) content is expensive
BUT! You need great content
RSS
• Needs to be prominent• Set up for categories/tags• Autodiscovered• Feedburner for stats• Plugins
Email newsletter
• Feedburner• Set up your own (e.g. Mailchimp)• Plugins
• Send frequency? What is appropriate for your site?• Send one offs when you have something you want to
break?
• Sharing: Tweet this buttons (pluginor https://twitter.com/about/resources/)
• Building followers: Twitter widget• Invite feedback on Twitter• Run interviews or games on Twitter• Interacting
• Post blog posts with TwitterFeed(or manually for better returns)
• Crowdbooster to find the best time of day to tweet
• Sharing: Facebook buttons (plugin/widget)• Building fans
• Integrate fans widget• Integrate comments• Share exclusively on Facebook• Interacting
• Share content!
Other Bloggers
Identify InteractBuild a
relationship
Add to relevant email list
Internal links
• Related posts - YARPP• Contextual links (plugins)• Good tagging and categories
Questions