Post on 17-Oct-2014
description
#StartupSEO.TO Dev Basu | President @ Powered by Search Inc.
Hey Startups! Don’t Pay for Users. Earn ’em instead
Who is Powered by Search?
Powered by Search is a full service, award winning Canadian Internet Marketing agency.
Enterprise Results with Boutique 1:1 Service.
SEO, Local Search, Paid Search Solutions.
In 2011, Ranked Amongst Canada’s Top Local Search Firms by TopSEOs Canada.
What is SEO? Baby don’t hurt me.
R
Blogs + Blogging
Comment Marketing
News/Media/PRSEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!(AKA all the “free” traffic sources)
Direct/Referring Links
Type-In Traffic
Local Portals
SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.
Typical Startup Life
Gotta Raise Some
Funding
Low to No Budget for Paid User Acquisition
Every Day I’m
Hustlin’.
What We’re Going to Be Talking About Today
• The Search Landscape• Understanding The Value of SEO • The Key to Startup SEO Success
• Keyword Research • Building Search Friendly Websites • On Page Optimization • Link Building Strategies• Using Social Media Channels for SEO
• Q+A
Currently, there are more than 3 billion searches/day on
The Search Landscape
Evaluating a Typical Search Result
Click Through Rates
Do You Have a Product/Service People Are Looking For?
Keyword Research Provides the Answer
Keyword Research Provides the Answer
Why Should I Care About Choosing The Right Keywords?
Because SEO is a Winner Takes All Game.
The Math – It’s Pretty Awesome.
12,000 Searches5,400 Visits per Month10% Dating Offer Conv. Payout $30/lead. 540 Leads X $30 = $16.2K
Okay I’m In. How Do I Dominate Search?
Short Tail and Long Tail Strategies
Algorithmic Ranking Factors
You have to do these right, before you can do these
right
Algorithmic Ranking Factors
The New Google: Here’s What Matters
Key to SEO for Startups?
Killer ContentGreat PR Coverage Lots and Lots of Links. Search Friendly Architecture
Step 1: Keyword Research
Customer Input
Business Exec Input
Tools and
Research
Resources • Google Keyword Tool • Google Insights• Google Trends• Wordtracker, Wordze, • KeywordSpy, AdGuroo • Web Analytics
Step 2: Creating Search Friendly Architecture
Step 2: Eliminate Common Architectural Problems
• Duplicate Pages, Titles, Meta Data • Dirty URLs w/ Session ID’s, Parameters • 302 Redirects, 404 Pages, 500 Server Errors • Canonicalization • Excessive Code Bloat
Step 3: On-Page Optimization
Title Tags
Anchor Text
Headers Internal Links
Keywords In
Content
Image Alt Tags
Step 4: Off-Page Optimization
Global Inbound Links
Page Specific Inbound Links
Domain Trust
Page Trust
Anchor Text
Follow vs No Follow
Step 4: Get Press + Links (B2B vs B2C Examples)
Step 4: Get Press + Links
Step 5: Link Bait Early and Link Bait Often.
Bonus Points: Guest Blog
Bonus Points: Answer Questions
Bonus Points: Video Content
Bonus Points: Rock Social Media Like It’s Nobody’s Bizness.
R
Blogs + Blogging
Comment Marketing
News/Media/PRSEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!(AKA all the “free” traffic sources)
Direct/Referring Links
Type-In Traffic
Local Portals
SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.
Still Need More Reasons to Do SEO?
1. Lowest Cost Per Lead
2. Highest Volume Other than Social Media.
3. Demands Technical Nimbleness.
4. Big Companies Don’t Get it.
Thanks For Coming! Q+A Sessions Follows.
dev@poweredbysearch.com@devbasu and @poweredbysearchFacebook.com/torontoseo
Thank you