Transcript of SEMPO Webinar - Search Retargeting for the Search Marketer
- 1. Professional Webinar SeriesSearch Retargeting Dax Hamman
Chief Revenue OfficerChango
- 2. Reasons You Should Belong to SEMPO Expand Your Knowledge
Engage With IndustryLeaders Maximize Your Career Growth Grow Your
Business Save Money #SEMPOPRO
- 3. Sponsors and Partners#SEMPOPRO
- 4. Housekeeping#SEMPOPRO
- 5. #SEMPOPRO#SEMPOPRO
- 6. Chango is a real-time media platform for advertisers.We
deliver unprecedented results through ourattention to outstanding
client service and ourrevolutionary technology platform.We provide
the industrys most advanced search retargeting platform,
deliveringoutstanding results by serving display ads to in-market
customers based on theirrecent search activity.Digital marketer and
co-founder of 3 awesome daughters. The blood flows inpixels.CRO at
Chango, the innovators of Search Retargeting, and the only total
endto end solution in the industry.Prior, I founded and led the
iCrossing global Media group, developing theconcept of performance
display, an innovative planning strategy that drovesignificant ROI
from display advertising for some of the worlds largest andcoolest
brands. #SEMPOPRO
- 7. #SEMPOPRO
- 8. #SEMPOPRO
- 9. #SEMPOPRO
- 10. Why SEM works Target a segment of ONEbased on their stated
intent #SEMPOPRO
- 11. Search retargeting: The leaky SEM funnel #SEMPOPRO
- 12. Fixing the leaky SEM marketing funnel #SEMPOPRO
- 13. The right tool for the jobSearchRT: Top of funnel
prospectingSearchRT: Brand and competitor terms targetingSearchRT:
Supplement SEM head termsSiteRT: Keep communication open from site
visitSearchRT: Be present during the research phaseSearch RT:
Message to a consumer about to convertSiteRT: Win back visitors who
have abandoned #SEMPOPRO
- 14. Alternatives to attribution modeling #SEMPOPRO
- 15. Alternatives to attribution modelingSEMOrder ID1. Track
DisplaOrder IDy2. MeasureSEM = $4,000Display = $5,000SEM and
display = $1,000Overlap = $1k / $10k = 10%#SEMPOPRO
- 16. London | 2024 Feb, 2012 | #seslondon
- 17. My mum #SEMPOPRO
- 18. #SEMPOPRO
- 19. Thank you!View-Through Attribution Exposed:What last touch
isnt telling youAdvanced copy: email dax@chango.comRetargeting
Exposed:Not another white paper about
retargeting!http://chango.com/whitepaper
- 20. Upcoming Webinars101 Webinar SeriesLink Building - The
What, How, and Whys of Link BuildingSeptember 6, 2012Bob Tripathi,
Founder and Chief Marketer, Instant E-TrainingProfessional Webinar
SeriesThe State of Search Marketing: Insights into the SEMPO 2012
State ofSearch Marketing ReportAugust 23, 2012 #SEMPOPRO