SellingSellingSellingBig

SellingBigBigtoBigtototo

a book by Morry Morgan

Selling to Chinese is much like anywhere in the world

The customer has 

The customer has (multiple,subjective &f hidd )often hidden)

The customer has (multiple,subjective &f hidd )often hidden)

which are matched by your company’swhich are matched by your company s 

The customer has (multiple,subjective &f hidd )often hidden)

which are matched by your company’swhich are matched by your company s 

(tangible objective and can be proven)(tangible, objective and can be proven)

in order to reach a

in order to reach a

But that’s not the end of it. 

since 99.999% of companies have a little thing calledsince 99.999% of companies have a little thing called

since 99.999% of companies have a little thing called

COMPETITIONCOMPETITIONsince 99.999% of companies have a little thing called

COMPETITIONCOMPETITION

since 99.999% of companies have a little thing called

COMPETITIONCOMPETITIONsince 99.999% of companies have a little thing called

COMPETITIONCOMPETITION

And that’s whereAnd that s where

GOODWILLGOODWILL

And that’s whereAnd that s where

GOODWILLGOODWILLd

REPUTATIONREPUTATIONand

create

No

No

No

because

is the most important factor in building any kind of relationship, and after all, a ‘relationship’ is what a sales person is after with their client. 

is the most important factor in building any kind of relationship, and after all, a most ‘relationship’ is what a sales person is after with their client. 

he most important factor inmostationship’, is what a sales p

So now that you are refreshed on the sales equation of

So now that you are refreshed on the sales equation of

NeedsNeeds+ Features = Benefit

Goodwill + Reputation = Trust

So now that you are refreshed on the sales equation of

Needs + FeaturesFeatures= Benefit

Goodwill + Reputation = Trust

So now that you are refreshed on the sales equation of

Needs + Features = BenefitBenefitGoodwill + Reputation = Trust

So now that you are refreshed on the sales equation of

Needs + Features = Benefit

GoodwillGoodwill+ Reputation = Trust

So now that you are refreshed on the sales equation of

Needs + Features = Benefit

Goodwill + ReputationReputation= Trustpp

So now that you are refreshed on the sales equation of

Needs + Features = Benefit

Goodwill + Reputation = TrustTrust

And you know that

And you know that

And you know that

and

And you know that

and

leads to

And you know that

and

leads to

And you know that

and

leads to **

here’s the bad news:**

It’sIt s 

that easy. 

Aft ll thi i ChiAfter all, this is China.

Aft ll thi i ChiAfter all, this is China.

Aft ll thi i ChiBest to pick up your copy of After all, this is China.

Aft ll thi i ChiBest to pick up your copy of After all, this is China.

SellingSellingSellingBig

SellingBigBigtoBigtototo

SellingSellingSellingBig

SellingBigBigtoBigtototo

a book by me

SellingSellingSellingBig

SellingBigBigtoBigtototo

Morry Morgan

Vi itwww.sellingbigtochina.comVisit:

Vi itwww.sellingbigtochina.comVisit: