SELLING AN IDEA

BASED ON A PRESENTATION FROM PHIL MCKINNEY

The Pitch

STORY

MAKE SURE YOUR IDEA IS READY

HOW BIG IS THE IDEA?

HOW ARE DECISIONS MADE?

THEIR PERSPECTIVE

STRUCTURE!

3 LEVELS OF DEPTH

5 SECONDS5 MINUTES30 MINUTES

10/20/30

10> No more than 10 slides20 > No more than 20 minutes30> No less than 30 font

DEFINE AND DELIVER

DEFINE:Problem/Team/SolutionUnderlying magicMarket and salesCompetition

DELIVER:Projections and milestonesSummaryCall to action

PRESENTATION DELIVERY

Practice/ test/listenBe calmBe directDon’t wander off pitchState caseAnswer questionsClearly state what you are asking forDemonstration