Post on 18-Dec-2014
description
Virtual campfire: Girlguiding social
strategiesJo KerrHead of Digital CommunicationsGirlguiding
@gambollingsylph@Girlguiding
Who is Girlguiding?
Rain-bows
(4-7 yrs)
Brownies
(7-10 yrs)
Guides(10-14
yrs)
The Senior Sec-tion
(14-25 yrs)
The leading charity for girls and young women in the UK
450,000 girls and young
women 5-25
Over 100,000 vo-
lunteers
Who is Girlguiding?
We change as the lives of girls change
We are for all girls
We give girls a voice
We give girls their own
space
Our digital strategy 2014-15
Minifigs partnership
Minifig invasion!
Voted top 30 charity sector CEOs on social (my boss)
And took over the office
World leaders were involved
Promotions
Personas
Personas
Girls attitudes
Girls Matter
• More than 4,000 pledges so far
• Social driving conversions
#GirlsMatter• Girlsmatter.org.u
k
By girls, for girls
#BigBrownieBoot
• Trended twice in one day
• Trended 5th in UK• Our accounts were
tagged more than 2,000 times on the day
• Instagram following grew by 30%
Campaign Alpha site #GirlsMatter
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