Don’t Drive With Your Eyes Closed[Search Analytics]

Ian LuriePortent Interactive

Analytics ≠ Reports

Search Analytics: A 5 Step Checkup

1. Phrases.2. Pageviews.3. Time on site.4. Bounce.5. Conversion.

Search Analytics: Phrases

Search Analytics: Pageviews

Search Analytics: Time On Site

Search Analytics: Bounce Rate

Search Analytics: Conversion

Search Analytics: Use Your Brain

Missed Opportunities: Onsite Search

What you should optimize.

Case Study: Right Phrase, Wrong Offer

Questions

206.575.3740

Ian@portentinteractive.com