Search Developer Summit 09

Developer Summit: Open Source Stack

Presented by: Kenny HyderSenior Consultant, Position Tech

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Open Source

Benefits of Open Source• Easy to work with

• Large Support Communities

• Lots of Plugins & Tools Available

Downside of Open Source• Designed for Usability, Not Search

• No support line

Quick & Dirty Tricks

Quick & Dirty Tricks for Open SourceTitle Tags

• Heavily weighted by search engines • Easy to implement/supported plugins for most frameworks• Apply global rules for product & category pages

Guidelines:• Limit to 69 characters INCLUDING spaces, best around 64-65 char.• Place keyword in front• If you use branding terms, place in back of title

Quick & Dirty Tricks for Open SourceURL Structures

• Keyword Relevancy in URL adds to SEO • Easy to implement with mod_rewrite and/or plugins• Apply global rules for product & category pages

Guidelines:• DON’T SPAM YOUR URLS!• Use hyphens instead of underscores• ex. http://domain.com/category/name-of-product.php

Quick & Dirty Tricks for Open SourceNavigation

• Good Navigation = Good Indexing• Search Engines get to everything on your site by how you link to it

Guidelines:• Always use text based navigation• For drop downs, use CSS, not JavaScript controllers• Use relevant keywords for anchors• Use server side includes for fast changes

Quick & Dirty Tricks for Open SourceXML Sitemaps

• Jump Starts the Indexing Process• SUPER Easy to Implement

Guidelines:• Include all the fields• Validate

Tools: Wordpress

Tools: WordpressAll in One SEO Pack

Tools: WordpressPermalinks

<IfModule mod_rewrite.c>RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</IfModule>

Tools: WordpressAlt Text

Tools: WordpressRobots Meta

Tools: WordpressOthers

• XML Sitemaps• Top 10 • Related Posts• Feedburner• Social Bookmarking• SEO No Duplicate

Tools: WordpressThesis Theme

Tools: Drupal

Tools: DrupalSEO Checklist

Tools: DrupalOthers

• Meta Tags• XML Sitemaps• Canonical URLs

Tools: Joomla

Tools: JoomlaTitle Tags

Tools: JoomlaSEO Generator – Auto Meta Data

Tools: Joomlash404SEF/SEF Advance – Search Engine Friendly URLS

Tools: JoomlaMissing Metadata

Tools: JoomlaHeader Tags

Kenny Hyderkhyder@positiontech.com

http://positiontech.comhttp://twitter.com/kennyhyder

Download: http://hyder.me/download/developer-summit.pptx

Questions?

Search Developer Summit 09

Technology

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