Search Developer Summit 09

Developer Summit: Open Source Stack

Presented by: Kenny HyderSenior Consultant, Position Tech

Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder


Open Source


Benefits of Open Source• Easy to work with

• Large Support Communities

• Lots of Plugins & Tools Available


Downside of Open Source• Designed for Usability, Not Search

• No support line


Quick & Dirty Tricks


Quick & Dirty Tricks for Open SourceTitle Tags

• Heavily weighted by search engines • Easy to implement/supported plugins for most frameworks• Apply global rules for product & category pages

Guidelines:• Limit to 69 characters INCLUDING spaces, best around 64-65 char.• Place keyword in front• If you use branding terms, place in back of title


Quick & Dirty Tricks for Open SourceURL Structures

• Keyword Relevancy in URL adds to SEO • Easy to implement with mod_rewrite and/or plugins• Apply global rules for product & category pages

Guidelines:• DON’T SPAM YOUR URLS!• Use hyphens instead of underscores• ex. http://domain.com/category/name-of-product.php

Quick & Dirty Tricks for Open SourceNavigation

• Good Navigation = Good Indexing• Search Engines get to everything on your site by how you link to it

Guidelines:• Always use text based navigation• For drop downs, use CSS, not JavaScript controllers• Use relevant keywords for anchors• Use server side includes for fast changes



Quick & Dirty Tricks for Open SourceXML Sitemaps

• Jump Starts the Indexing Process• SUPER Easy to Implement

Guidelines:• Include all the fields• Validate


Tools


Tools: Wordpress


Tools: WordpressAll in One SEO Pack


Tools: WordpressPermalinks

<IfModule mod_rewrite.c>RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</IfModule>


Tools: WordpressAlt Text


Tools: WordpressRobots Meta


Tools: WordpressOthers

• XML Sitemaps• Top 10 • Related Posts• Feedburner• Social Bookmarking• SEO No Duplicate


Tools: WordpressThesis Theme


Tools: Drupal


Tools: DrupalSEO Checklist


Tools: DrupalOthers

• Meta Tags• XML Sitemaps• Canonical URLs


Tools: Joomla


Tools: JoomlaTitle Tags


Tools: JoomlaSEO Generator – Auto Meta Data


Tools: Joomlash404SEF/SEF Advance – Search Engine Friendly URLS


Tools: JoomlaMissing Metadata


Tools: JoomlaHeader Tags

Kenny [email protected]

http://positiontech.comhttp://twitter.com/kennyhyder


Download: http://hyder.me/download/developer-summit.pptx

Questions?

Search Developer Summit 09

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Transcript of Search Developer Summit 09