Sea Change Moments - Sustainable Brand Awakening and Authentic Identity

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Stories of brands that have awakened to the potential of values-driven business

Transcript of Sea Change Moments - Sustainable Brand Awakening and Authentic Identity

Sea Change BrandsFrom Prosperity to the Profound

Lauralee Alben

Sea Change Brands From Prosperity to the Profound

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Lauralee Alben Alben Design LLC

Sea Change Design Consortium

seachangedesign.com

What is a sea change moment?

Sea Change Brands

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

What is a sea change moment in your life?

Tell us your story…

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

What is a sea change moment in your brand?

Tell us your story…

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

What sea change is your brand creating in the world?

Tell us your story…

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

New Leaf Paper

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Physical

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Sea Change Design ProcessSM

Cognitive

Emotional

Spiritual

economical aesthetic quality

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

responsible authentic transparent

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

passionate joyful trustworthy

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

innovative connective meaningful

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Jeff Mendelsohn New Leaf Paper

Sea change moments

KIND Snacks

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

wholesome profitable catalytic

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Brand name . expresses principle of “holistic KINDness” . communicates mission- driven business

Ingredients you can see and pronounce . handmade bar . whole nuts . pieces of fruit . honey . nutrients

Health checklist . helps fight growing health epidemics . gluten, wheat, dairy-free . low glycemic index . non GMO

Clear wrapper . prevents oxidation . preserves delicious taste . expresses transparency in business

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

authentic adaptable transparent

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

Sustainable Brands ‘09 May 31.2009 Monterey CA ©2009 Alben Design LLC. All rights reserved.

passionate empathetic fun

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

World Economic Forum Young Global Leader

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

Israel & Palestine to Co-Host World Cup in 2018?

innovative connective meaningful

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement

Sea change moments

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Inside every moment is a sea change waiting to happen.

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Is this your sea change moment?

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

Roman Lubetsky who left us a legacy of kindness

Dedication

We are grateful to:

Last old-growth Coast Redwoods

©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA