Sea Change Moments - Sustainable Brand Awakening and Authentic Identity
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Transcript of Sea Change Moments - Sustainable Brand Awakening and Authentic Identity
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Sea Change BrandsFrom Prosperity to the Profound
Lauralee Alben
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Sea Change Brands From Prosperity to the Profound
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Lauralee Alben Alben Design LLC
Sea Change Design Consortium
seachangedesign.com
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What is a sea change moment?
Sea Change Brands
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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What is a sea change moment in your life?
Tell us your story…
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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What is a sea change moment in your brand?
Tell us your story…
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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What sea change is your brand creating in the world?
Tell us your story…
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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New Leaf Paper
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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Physical
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Sea Change Design ProcessSM
Cognitive
Emotional
Spiritual
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economical aesthetic quality
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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responsible authentic transparent
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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passionate joyful trustworthy
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
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innovative connective meaningful
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
![Page 20: Sea Change Moments - Sustainable Brand Awakening and Authentic Identity](https://reader033.fdocuments.in/reader033/viewer/2022060201/5599b08b1a28ab1f2b8b47fc/html5/thumbnails/20.jpg)
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
![Page 21: Sea Change Moments - Sustainable Brand Awakening and Authentic Identity](https://reader033.fdocuments.in/reader033/viewer/2022060201/5599b08b1a28ab1f2b8b47fc/html5/thumbnails/21.jpg)
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
Sea change moments
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KIND Snacks
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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wholesome profitable catalytic
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Brand name . expresses principle of “holistic KINDness” . communicates mission- driven business
Ingredients you can see and pronounce . handmade bar . whole nuts . pieces of fruit . honey . nutrients
Health checklist . helps fight growing health epidemics . gluten, wheat, dairy-free . low glycemic index . non GMO
Clear wrapper . prevents oxidation . preserves delicious taste . expresses transparency in business
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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authentic adaptable transparent
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Sustainable Brands ‘09 May 31.2009 Monterey CA ©2009 Alben Design LLC. All rights reserved.
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passionate empathetic fun
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
World Economic Forum Young Global Leader
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©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Israel & Palestine to Co-Host World Cup in 2018?
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innovative connective meaningful
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
![Page 35: Sea Change Moments - Sustainable Brand Awakening and Authentic Identity](https://reader033.fdocuments.in/reader033/viewer/2022060201/5599b08b1a28ab1f2b8b47fc/html5/thumbnails/35.jpg)
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
![Page 36: Sea Change Moments - Sustainable Brand Awakening and Authentic Identity](https://reader033.fdocuments.in/reader033/viewer/2022060201/5599b08b1a28ab1f2b8b47fc/html5/thumbnails/36.jpg)
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Sea change moments
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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Inside every moment is a sea change waiting to happen.
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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Is this your sea change moment?
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
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Roman Lubetsky who left us a legacy of kindness
Dedication
We are grateful to:
Last old-growth Coast Redwoods
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA