SCOUTINGin All Markets

SCOUTINGin All Markets

• Session Objectives:– Introduction of the Membership Impact Department– Introduction of the Membership Impact Department-Resources

website– Cultural Traits– Language Resources available for planning a successful

membership campaign-– Youth Recruitment resources for All Markets– English/Spanish New Unit retention guide and resources

SCOUTINGin All Markets

Membership Impact Department

The Department is available to HELP councils in:•Membership resources, reports, strategies and plans

•Provide Cultural Training for staff and volunteers

•Direct program development to bring scouting to All Markets

•New unit cultivation & retention in All Markets

SCOUTINGin All Markets

Membership Impact Department Web Pages

“English”

http://www.scouting.org/scoutsource/Membership.aspx

“Spanish”

http://www.scouting.org/scoutsource/Membership/Cultural_Marketing/recursos.aspx

5 Common Cultural Traits

• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Identity• Respect for the Elders

SCOUTINGin All Markets

5 Common Cultural Traits

• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Identity• Respect for the Elders

5 Common Cultural Traits

• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Beliefs• Respect for the Elders

Cultural Traits

• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Beliefs• Respect for the Elders

5 Common Cultural Traits

• Strong Cultural Identity• Languages in America• Emphasis on Family• Strong Religious Beliefs• Respect for the Elders

Scouting’s Success in All Markets

• Consistency of the Scout Oath and Law with all Cultures

• Scouting’s Family-Centered Programs

• Educational Emphasis of Scouting

What do “Parents Say They…”

•Want to participate in activities with their entire family

• Many families Have no legacy in Scouting

•Trust their employers, clergy, community leaders, and other parents in the community to provide them with information about organizations

•Would use such words as responsible, instills respect for others, and teaches teamwork and how to set goals to describe Scouting

•Perceive that Scouting is too expensive

•Are interested in youth activities that preserve their cultural heritage, religious beliefs, and teach responsibility

Keys to reaching All Parents

•To attract more families to Scouting, parents suggest:

•Using local sports stars, actors, and leaders from their community to promote Scouting

•Advertising in publications in All Markets

•Social Media for educating parents and youth. (Facebook, YouTube, and Twitter)

•Focusing on the core values Scouting teaches

SCOUTINGin All Markets

Planning for a Successful Council, District, and Unit All Markets Membership Campaign

Recruitment Plan

Recruitment Plan

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Available to professional staff on MyBSA

1. From the My-BSA Home page

2. Click BSA Resources

3. Select Council Market Analysis Information

4. Then locate your region, area, and headquarter city

Where to find the report

Council Market Analysis

• For an Excel spreadsheet containing the data, e-mail a request to research.team@scouting.org.

Council Market Analysis

Youth MembershipTotal Youth Market Share

Region Area Council Ending 20111 2 66 11.08%1 2 67 20.13%1 2 69 10.53%1 2 72 9.92%1 22 234 6.08%1 5 374 7.44%1 2 386 7.26%1 2 388 8.53%1 2 404 7.86%1 2 405 8.44%1 2 640 2.54%

NE2 NE2 NE2 6.12%

New Unit Support for Volunteers and Professional Scouters

Click onNew Unit Retention

Guide

Click onNew Unit Retention

Guide

New Unit Retention Guide / Guía de rentención para nuevas unidades

Goal: High Performing Units

• Why “Volunteer driven, professionally guided”?

• Facts:– 5000+ professionals– 1.2 million volunteers

• So membership is-“Volunteer driven, professionally guided”

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English Edition Spanish Edition

New Unit Organization Kit 24

SCOUTINGin All Markets

Youth Recruitment Resources

Click on Spanish

Resources

Click on Spanish

Resources

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Recruitment Support

Recruitment Support

Preguntas?

Questions?

“Making America stronger one Scout at a time”

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Membership Recruitment TeamSupporting Local Councils

Rudy GonzalezMembership Specialist

Membership Impact Dept.rudy.gonzalez@scouting.org

Work # 972-580-2377