Social Media - BTSAggregation of information &

the disintegration of France’s political landscape

value

value

How does this value transfer

affect politics ?

link

old media information

distribution model

social network information

distribution model

link

old media information

distribution model

social network information

distribution model

link = influence

new old media information

distribution model

social network information

distribution model

link = influence

value

influence

influence

influence

influence

Google stole the aggregative “value”from the newspapers

Facebook & Twitter stoled the recommandation “value”

from the newspapers

‘The internets’ stoled political influence (and ad money)

from the old medias

2013

‘engagement’ - i.e. conversation is done on Facebook,

not on the media website

Facebook is where peer to peer influence happens

aggregation

audience

political viewon information

statistical viewon information

#Ferguson

Link Curatoring

Business intelligence

Technology watch

Political news

Conversation community

Adressing a mindset

‘fachosphère’

Banned from traditional media

‘fachosphère’

Political refugeeon social media

‘fachosphère’

Years ahead in terms of experience in political usages

of social media

‘fachosphère’

Facebook has changed the way political ideas are discussed

idea

political mindset

idea

idea

political indset

influencial idea

political debatethe old way

political debatethe old way

atomization of the political debate around ideas

From albums to tunes, iTunes destroyed the music

industry’s traditional package

atomization of the political debate around ideas

atomization of the political debate around ideas

atomization of the political debate around ideas

Politics onFacebook

Politics onof medias

Facebook as a platformfor political debate

•No need to agree on everything

•Opposites can talk together•No more barriers between traditional political groups

•Influence can happen between two opposite political mindset

Facebook as a platformfor political debatechanges the rules of politics

capitalism as an

alienation

Europe as a threat to social

welfare

Russia as an alternative to

USA’s influence

Islam as a threat

Nation-state as an identity

diversity as an enrichment

religion as a threat

Politics as a network ofconnected ideas

• Ideas packaged by political parties

• Party centric communities

• Take it or leave it ‘political packages’ marketing an electoral issue

• Ideas come in autonomous corum

• Idea centric Communities

• Pick n’ mix & DIY politics

• Old school vertical organization

• GenY doesn’t have much power

• Wasn’t banned from TV, didn’t need to go elsewhere

• Networked organization (fachosphère)

• GenY very influencial

• Took ‘political asylum’ on ‘alternative media’ (the internet)

Hostile takeover, based on core ideas competition & the ability to master modern communication tools

How does Facebook affect politics

in your country ?