Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French...
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Social Media - BTS Aggregation of information & the disintegration of France’s political landscape
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Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Transcript of Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French...
Social Media - BTSAggregation of information &
the disintegration of France’s political landscape
value
value
How does this value transfer
affect politics ?
link
old media information
distribution model
social network information
distribution model
link
old media information
distribution model
social network information
distribution model
link = influence
new old media information
distribution model
social network information
distribution model
link = influence
value
influence
influence
influence
influence
Google stole the aggregative “value”from the newspapers
Facebook & Twitter stoled the recommandation “value”
from the newspapers
‘The internets’ stoled political influence (and ad money)
from the old medias
2013
‘engagement’ - i.e. conversation is done on Facebook,
not on the media website
Facebook is where peer to peer influence happens
aggregation
audience
political viewon information
statistical viewon information
#Ferguson
Link Curatoring
Business intelligence
Technology watch
Political news
Conversation community
Adressing a mindset
‘fachosphère’
Banned from traditional media
‘fachosphère’
Political refugeeon social media
‘fachosphère’
Years ahead in terms of experience in political usages
of social media
‘fachosphère’
Facebook has changed the way political ideas are discussed
idea
political mindset
idea
idea
political indset
influencial idea
political debatethe old way
political debatethe old way
atomization of the political debate around ideas
From albums to tunes, iTunes destroyed the music
industry’s traditional package
atomization of the political debate around ideas
atomization of the political debate around ideas
atomization of the political debate around ideas
Politics onFacebook
Politics onof medias
Facebook as a platformfor political debate
•No need to agree on everything
•Opposites can talk together•No more barriers between traditional political groups
•Influence can happen between two opposite political mindset
Facebook as a platformfor political debatechanges the rules of politics
capitalism as an
alienation
Europe as a threat to social
welfare
Russia as an alternative to
USA’s influence
Islam as a threat
Nation-state as an identity
diversity as an enrichment
religion as a threat
Politics as a network ofconnected ideas
• Ideas packaged by political parties
• Party centric communities
• Take it or leave it ‘political packages’ marketing an electoral issue
• Ideas come in autonomous corum
• Idea centric Communities
• Pick n’ mix & DIY politics
• Old school vertical organization
• GenY doesn’t have much power
• Wasn’t banned from TV, didn’t need to go elsewhere
• Networked organization (fachosphère)
• GenY very influencial
• Took ‘political asylum’ on ‘alternative media’ (the internet)
Hostile takeover, based on core ideas competition & the ability to master modern communication tools
How does Facebook affect politics
in your country ?
