How Pinteresting

Agenda

The Landscape

The Early Days

Why It’s Popular

Insights & Tools

Brands Nailing It

Pinterest’s current landscape

Audience Trending Topics Market Value

70m users

spent per sessions

check back daily

8.5%

29.5%

13.4% $5bn- Drives more referral traffic than Twitter, LinkedIn and Reddit combined

- Third largest source for referral traffic

Agenda

The Landscape

The Early Days

Why It’s Popular

Insights & Tools

Brands Nailing It

The early days

Aug, 2008 Jan, 2010 May, 2010 Mar, 2011 Aug, 2011

Founded Beta Invite-only App Top 50 sites

Agenda

The Landscape

The Early Days

Why It’s Popular

Insights & Tools

Brands Nailing It

Images and videos only

Fertile Ground for illuminating advocates;36% of users share a branded image (vs. 23% FB, 21% In & 20% Tw)

Designed around interests and projects

Making publishing easy

Active communities

Location-based pins

APIs for displaying popular content

Promoted Pins

Experimenting with GIFs

Agenda

The Landscape

The Early Days

Why It’s Popular

Insights & Tools

Brands Nailing It

Pinterest Web Analytics

Tailwind

Agenda

The Landscape

The Early Days

Why It’s Cool

Insights & Tools

Brands Nailing It

Food & Fitness

Inspiring fans with DIY projects and hacks

Serving attractive products and wedding ideas

Find the missing piece

Mood Boards

TV + Pinterest