Post on 22-Jan-2015
description
Scartch&Screen The “Consumer-Generated Big Data”
application server
ABOUT US
Matteo Del CornoBDO & Co-Founder
@matteoGETIT
Gianni MilloneCTO & Co-Founder
@giannimillone
Mariacarla MilloneCOO & Co-Founder
@McMillone
Scratch&Screen was founded in the fall of 2013 within the company
Millonespecializing in Shop & OfficeAutomation and Applications
management for both SMEs and large
companies.
The basic idea of Scratch & Screen is
to develop a systembased on an application server
that talks with the devices, regardless of the operating system
they run,allowing the use of sophisticated
toolsin a fast and simple way
generating and collecting consumer-generated big data.
Gioca&Vinci and Authentica are the specialized applications based on
Scratch & Screen
Scratch&Screen is a Consumer-Generated Big Data application that allow producer of consumable good as well as retailers to get information about consumers behavior trough Anti-Counterfeiting and Loyalty services.
THE MISSION
Target Market
Industry • Food & beverage• non-grocery• clothing & fashion• oil & gas• Consumable goods
Distribution- GDO- specialized- shopping centers- outlet- Ho.re.ca- wholesale modern- vending- franchise
Media• TV Channel• Printed Papers• Radio
Eduteinement &Enterteinement• Museums• Zoo• sports facilities• Travel, Hotel• Disco
©2014 Millone SRL - All rights reserved
©2014 Millone SRL - All rights reserved
The main application…
Anti-counterfeit
Loyalty Instant win
Grey Market Warand Theft Products
Logistic
...and a communication instrument with
customers...Gioca&Vinci and Authentica are reliable and powerful and innovative marketing tool: in fact, the medium allows the opening of a direct communication channel with the end user.
The consumer will then be able to receive updates, give his feedbacks, socialize his experiences, participate in contests and collect fidelity points.
...and a powerful marketing tool
With Gioca&Vinci and Authentica the reatilers and producer of consumable goods can easily add information about the products, giving to consumer an innovative service and quality.
You will know when a customer buys a product, where the products has been consumed, by whom, and maybe even with which friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system.
Photos, videos and extra information can be included in kit and will enrich the experience of the end user
Scratch&Screen: how it works
Gioca&Vinci and Authentica are the mobile applications based on Scratch&Screen that make possible to any retailers or producer of consumable goods to collects consistent information about consumers. CONSUMERthanks to the Authentica and Gioca&Vinci can have fan and get reward by consuming products as well and conttrollinh the originality
RETAILERS AND PRODUCER OF CONSUMABLE
GOODS Thanks to
Authentica and Gioca&Vincican provide
authentication services as well as
loyalty program but even more
they can collect and manage
Consumer Generated Bid
Data ©2014 Millone SRL - All rights reserved
Sctach&Screen how it works (2)
Scratch&Screen is a powerfull, scalable, reliable application sever built to generate and manage the codes used by authentica and Gioca&Vinci. It can be interconnects with and ERP as well as CRM application.
©2014 Millone SRL - All rights reserved
&
Step 1
A unique code, generated by the application server will be printed on the receipt
Step2The unique code is scanned by the consumer with
«Gioca&Vinci»
Step3The customer discovers if he has won and
he has the chance to share with his friends!
THE QR CODE IS CAPTURED
BY THEMOBILE APP OR BY
THE GOOGLE GLASSES
STEP 1
AUTHENTICA SENDS THE INFORMATION TO
SCRATCH&SCREEN APPLICATION SERVER
STEP 2
AUTHENTICA SHOWS CONSUMERTHE RESULT OF THE VERIFICATION WITH INFORMATION FOR THE CONSUMER AND THE GUARANTEE FOR THE PRODUCER THE PRODUCTS IS AUTHENTIC
STEP 3
BUSINESS MODELDirect Sales- DO- GDO- Franchising- Producers Consumable
Goods- Entertainement ,
Editors,- EdutainementRevenuesWe implement the following model:- Pay per use- Revenues Sharing- Reselling
Indirect Sales (web)- Small & Medium
Shops- E Commerce- Web Editors
Thanks!