Scartch&screen the consumer-generated big data application
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Transcript of Scartch&screen the consumer-generated big data application
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Scartch&Screen The “Consumer-Generated Big Data”
application server
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ABOUT US
Matteo Del CornoBDO & Co-Founder
@matteoGETIT
Gianni MilloneCTO & Co-Founder
@giannimillone
Mariacarla MilloneCOO & Co-Founder
@McMillone
Scratch&Screen was founded in the fall of 2013 within the company
Millonespecializing in Shop & OfficeAutomation and Applications
management for both SMEs and large
companies.
The basic idea of Scratch & Screen is
to develop a systembased on an application server
that talks with the devices, regardless of the operating system
they run,allowing the use of sophisticated
toolsin a fast and simple way
generating and collecting consumer-generated big data.
Gioca&Vinci and Authentica are the specialized applications based on
Scratch & Screen
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Scratch&Screen is a Consumer-Generated Big Data application that allow producer of consumable good as well as retailers to get information about consumers behavior trough Anti-Counterfeiting and Loyalty services.
THE MISSION
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Target Market
Industry • Food & beverage• non-grocery• clothing & fashion• oil & gas• Consumable goods
Distribution- GDO- specialized- shopping centers- outlet- Ho.re.ca- wholesale modern- vending- franchise
Media• TV Channel• Printed Papers• Radio
Eduteinement &Enterteinement• Museums• Zoo• sports facilities• Travel, Hotel• Disco
©2014 Millone SRL - All rights reserved
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©2014 Millone SRL - All rights reserved
The main application…
Anti-counterfeit
Loyalty Instant win
Grey Market Warand Theft Products
Logistic
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...and a communication instrument with
customers...Gioca&Vinci and Authentica are reliable and powerful and innovative marketing tool: in fact, the medium allows the opening of a direct communication channel with the end user.
The consumer will then be able to receive updates, give his feedbacks, socialize his experiences, participate in contests and collect fidelity points.
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...and a powerful marketing tool
With Gioca&Vinci and Authentica the reatilers and producer of consumable goods can easily add information about the products, giving to consumer an innovative service and quality.
You will know when a customer buys a product, where the products has been consumed, by whom, and maybe even with which friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system.
Photos, videos and extra information can be included in kit and will enrich the experience of the end user
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Scratch&Screen: how it works
Gioca&Vinci and Authentica are the mobile applications based on Scratch&Screen that make possible to any retailers or producer of consumable goods to collects consistent information about consumers. CONSUMERthanks to the Authentica and Gioca&Vinci can have fan and get reward by consuming products as well and conttrollinh the originality
RETAILERS AND PRODUCER OF CONSUMABLE
GOODS Thanks to
Authentica and Gioca&Vincican provide
authentication services as well as
loyalty program but even more
they can collect and manage
Consumer Generated Bid
Data ©2014 Millone SRL - All rights reserved
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Sctach&Screen how it works (2)
Scratch&Screen is a powerfull, scalable, reliable application sever built to generate and manage the codes used by authentica and Gioca&Vinci. It can be interconnects with and ERP as well as CRM application.
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©2014 Millone SRL - All rights reserved
&
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Step 1
A unique code, generated by the application server will be printed on the receipt
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Step2The unique code is scanned by the consumer with
«Gioca&Vinci»
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Step3The customer discovers if he has won and
he has the chance to share with his friends!
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THE QR CODE IS CAPTURED
BY THEMOBILE APP OR BY
THE GOOGLE GLASSES
STEP 1
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AUTHENTICA SENDS THE INFORMATION TO
SCRATCH&SCREEN APPLICATION SERVER
STEP 2
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AUTHENTICA SHOWS CONSUMERTHE RESULT OF THE VERIFICATION WITH INFORMATION FOR THE CONSUMER AND THE GUARANTEE FOR THE PRODUCER THE PRODUCTS IS AUTHENTIC
STEP 3
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BUSINESS MODELDirect Sales- DO- GDO- Franchising- Producers Consumable
Goods- Entertainement ,
Editors,- EdutainementRevenuesWe implement the following model:- Pay per use- Revenues Sharing- Reselling
Indirect Sales (web)- Small & Medium
Shops- E Commerce- Web Editors
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Thanks!