Scanning for Good:How Nonprofits Can Use QR CodesPRESENTED BY: ALLISON NASSOUR AND CHAD NORMAN

IF YOU’RE TWEETING…

#Scanning4Good#bbcon

YOUR HOSTS FOR TODAY’S SESSION

Allison NassourSocial Media Manager

Pancreatic Cancer Action Network@AllisonnTweets

Chad NormanInternet Marketing Manager

Blackbaud@chadnorman

• Introduction

• Mobile Imaging Overview

• What Are QR Codes

• How QR Codes Work

• How to Create QR Codes

• Case Study: Pancreatic Cancer Action Network

• How Nonprofits Are Using QR Codes

• Questions

TODAY’S AGENDA

MOBILE IMAGING IS EVERYWHERE!

MOBILE IMAGING PLATFORMS AND TOOLS

WHAT IS A QR CODE?

Quick Response Codes are two-dimensional barcodes

popular for their fast readability and information

storage capacity.

QR Codeis a

Quick Response Code

WHERE QR CODES WERE BORN

“In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”

source

Denso Corporation, 1994Subsidiary of Toyota developed QR codes to track parts.

THE ANATOMY OF QR CODES

THE DATA AFFECTS THE SIZE OF THE QR CODE

source

4549%

IS QR CODE USE GROWING?

increase in QR code scans betweenQ1 2010 and Q1 2011

(source: digitalbuzzblog.org)

Photo from Flickr user clevercupcakes.

14HOW MANY PEOPLE ARE SCANNING QR CODES?

million mobile users in the U.S. scanned a QR code in June 2011

(source: comScore)

Photo from Flickr user clevercupcakes.

HOW QR CODES WORK

1) Find a QR Code2) Scan with a smart phone3) Receive information

The data is encoded in the actual QR code.

WEBSITE URL

QR CODE ACTIONS

PHONE NUMBER

PLAIN TEXT

SMS MESSAGE

EMAIL CONTENT

CONTACT INFO

SOCIAL LINKS

YOUTUBE VIDEOMAP LOCATION

WHAT CAN A QR CODE SEND?

QR CODE READERS

iPhone

BlackBerry

Android

i-nigma TapReader QR Scanner QR Reader NeoReader

QR Droid ScanLife i-nigma RedLaser QuickMark

Messenger BeeTagg i-nigma NeoReader ScanLife

There are tons of apps & most are free.

v

EFFECTIVE WAYS TO USE QR CODES

Posters & FlyersDirect Mail

T-Shirts

Business Cards

vPrint Ads

Bovine

LETS SCAN SOMETHING: GIVEAWAY

1) Hand out postcards2) Everyone scan at same time3) 3 book winners & 1 Blow Pop

bouquet winner

LETS SCAN SOMETHING: BBCLUE

• dfd

MAKE A QR CODE: QRSTUFF.COM

• dfd

MAKE A QR CODE: QRCODE.KAYWA.COM

MAKE A QR CODE: MYQR.CO

• dfd

MAKE A QR CODE: BIT.LY

• dfd

MAKE A QR CODE: GOO.GL

WHY ARE QR CODES GOOD FOR NONPROFITS?

• Increase actions

• Low cost to implement

• Effortless to use

• Engage the mobile audience

• Attract a younger demographic

• Enable creative campaigns

• Measureable

• Innovative use of technology

Goals1. Raise awareness

of pancreatic cancer.

2. Inform LA Kings fans how they can get involved with the organization.

3. Test two new technologies:

mobile communications & QR code.

CASE STUDY: PANCREATIC CANCER ACTION NETWORKNovember 2010:

Hockey Fights Cancer Awareness Night with the Los Angeles Kings.

.

• Goal: Promote new albino alligator exhibit• Concept: City-wide scavenger hunt to win prizes• Results: Generated buzz, aquarium visits, new visitors

EXAMPLE: SOUTH CAROLINE AQUARIUM

• Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley

• Concept: Posters placed around Canada that activate a mobile petition

• Results: Increased awareness and petition signatures.

EXAMPLE: THE BIG WILD

• Goal: Increase awareness and donations to Maymont’s animal campaign.

• Concept: Posters and ads featuring a QR code and SMS calls to action.

• Results: Increased awareness and donations.

source

EXAMPLE: MAYMONT

• Goal: Increase awareness of Heifer Portland’s mission and increase donations.

• Concept: Put stuffed animals with a QR code and question around local farmer’s market.

• Results: Increased traffic and additional donations.

source

EXAMPLE: HEIFER PORTLAND

• Goal: Support the Save the Tiger campaign with use of mobile technology.

• Concept: Ads feature QR code and SMS as primary calls to action.

• Results: Increased awareness and youth engagement.

source

EXAMPLE: WWF GERMANY

EXAMPLE: BULLYING UK

• Goal: Give mobile device users a way to give and learn more about City Harvest.

• Concept: Series of ads around the city that pointed to a donation form, video, and action page.

• Results: City Harvest was able to keep demand met even during a recession.

source

EXAMPLE: CITY HARVEST

EXAMPLE: JAPANESE RED CROSS

IMPACT TIPS

• QR codes are often more effective calls-

to-actions.

• QR codes are easy and inexpensive for

marketing teams to use.

• QR codes engage the mobile audience.

• QR codes reach a younger demographic

• QR codes can make your organization

appear innovative.

QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon

THANK YOU! LET’S KEEP CHATTING…

Allison NassourSocial Media Manager

Pancreatic Cancer Action Network@AllisonnTweets

Chad NormanInternet Marketing Manager

Blackbaud@chadnorman

Scanning for Good:How Nonprofits Can Use QR CodesPRESENTED BY: ALLISON NASSOUR AND CHAD NORMAN