Post on 22-May-2020
SCALING COLLABORATION THROUGH TRUST, TRACEABILITY & TRANSPARENCY
RESPONSIBLE BUSINESS FORUM ON FOOD AND AGRICULTURE
27 MARCH 2018JAKARTA, INDONESIA
TRANSFORMATIVE TIME FOR THE
INDUSTRY
GROWING THREAT OF RISK
73%A CRISIS COULD SIGNIFICANTLY HARM THE REPUTATION OF THEIR BUSINESS
ECONOMIST INTELLIGENCE UNIT
DEMANDS FOR TRANSPARENCY
87%OF CONSUMERS SAID THEY WOULD MORE LIKELY PURCHASE AND REMAIN LOYAL TO A BRAND THAT HANDLES A PRODUCT RECALL HONORABLY AND RESPONSIBLY.
RELATIONAL CAPITAL GROUP
DEMANDS FOR TRANSPARENCY
2016 SIGWATCH CAMPAIGN INTELLIGENCE
THIRDMOST TARGETED
INDUSTRY BY ACTIVIST ACTIONS AND
CAMPAIGNS
TRUST IN FOOD & BEVERAGE
FOOD & BEVERAGE63%
52% BUSINESS
GENERAL POPULATION
EDELMAN TRUST BAROMETER 2018
TRUST IN FOOD & BEVERAGE
FOOD & BEVERAGE63% 69%
GENERAL POPULATION INFORMED PUBLIC
FOOD & BEVERAGE
EDELMAN TRUST BAROMETER 2018
TRUST IN FOOD & BEVERAGE
FOOD & BEVERAGE63% 69%
GENERAL POPULATION INFORMED PUBLIC
FOOD & BEVERAGE
EDELMAN TRUST BAROMETER 2018
GAP
6
HOW ARE WE DOING ON
HUNGER AND NUTRITION
ACCESS ISSUES?
51%LARGE-SCALE FOOD AND BEVERAGE PRODUCTION HAS HELPED TO REDUCE
HUNGER AND MADE MORE FOODS AVAILABLE TO MORE
PEOPLEEDELMAN TRUST BAROMETER 2018
HOW ARE WE DOING ON
ENVIRONMENT AND NUTRITIONAL
STANDARDS ISSUES?
61%LARGE-SCALE FOOD AND BEVERAGE PRODUCTION
HAS HARMED THE ENVIRONMENT AND
LOWERED NUTRITIONAL STANDARDS
EDELMAN TRUST BAROMETER 2018
BUSINESS IS EXPECTED TO LEAD
64%CEOs SHOULD TAKE THE LEAD ON CHANGE RATHER THAN WAIT FOR GOVERNMENT TO IMPOSE IT
EDELMAN TRUST BAROMETER 2018
EACH INSTITUTION MUST PLAY ITS ROLE
NGOSSupport the Poor
Call Out Abuses of Power
Create a Sense of Community
BUSINESSSafeguard Privacy
Drive Economic Prosperity
Provide Jobs and Training
GOVERNMENTDrive Economic Prosperity
Investigate Corruption
Support the Poor
MEDIAGuard Information Quality
Educate, Inform and Entertain
Safeguard Privacy
EDELMAN TRUST BAROMETER 2018
THANK YOUTISH.VANDYKE@EDELMAN.COM