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SAP Sigortacılık Zirvesi 2015 Networked Insurer
Marc Nolla 22 Mayıs 2015, Cuma
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Smartify the data
Process in real time
Monetize
Capture the signal
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Networked Insurer
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The Networked Insurer
S/4 HANA INNOVATION PLATFORM
PRECISION OMNI-CHANNEL USAGE BASED
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Omnichannel Insurance
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New Channels - Not so New
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How to make an App Viral?
“Building a digital engagement that EXCITES, ENABLES and EMPOWERS your customers
You need to have a really powerful reason to get customers to use your App:
CONVENIENCE, UTILITY, VALUE / REWARDS”
How to Build a Billion Dollar App - George Berkowski
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Help the 71 %
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Search Engine Optimization is impacting marketing budget
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High Quality Content drives SEO traffic
Biggest FREE traffic source: SEO Biggest Driver: Content Quality
VS: Every click here in paid advertising costs you $54
Money Supermarket.com
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Simple and Transparent the Objective
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Simple and Transparent the Objective
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Insurance has become a truly omni-channel journey
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SAP Omnichannel Management
Claim Policy CRM Data Pools
ERP
TV Web POS Mobile Social Print
Single view of Customers Single view of Products
Single Source of Truth
Single Source of Truth
Call Center
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Relevant
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Assisted Service Mode
Saved Application AND/OR Account can be found directly using the ASM search
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Choice of Next Step
Find an Insurance agent close to customer location. Schedule appointment
hybris insurance Enable customers to easily buy insurance products
Mobile
Search & Find Product, Agent
Buy Insurance Product directly
myAccount
Assisted Selling
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The Networked Insurer
S/4 HANA INNOVATION PLATFORM
OMNI-CHANNEL USAGE BASED
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Usage Based Insurance
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Internet of Things – Business Transformation (1/2) Software in Products as Differentiator
§ Speed-up product innovation cycle § Improve services business
§ Virtual representation of physical things § Get product usage insights for product
improvements and new product ideas § Significantly improved service business
Source: HBR_2014.10_Porter_How_smart_connected_products_are_transforming_competi....pdf
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Source: HBR_2014.10_Porter_How_smart_connected_products_are_transforming_competi....pdf
Internet of Things – Business Transformation (2/2) From Smart Connected Things to ‘Dynamic Systems’
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Transforming the Insurance Value Chain
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Initial Focus Areas
CB Insights
Machines Car Buildings People House
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Wearables and Health
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SAP HANA in Action Performance of “Medical Treatment” Query
Before SAP HANA With SAP HANA
2.5 minutes
150 hours
Runs 3600x faster
The high expectations of SAP HANA have already been surpassed significantly during the proof of concept Udo Patzelt, AOK Systems at SAP
Less than 2,5 Minutes analysis response time
> 540.000.000 records
“Diabetic Medical Treatment Query”
Complex join across 11 data
sources
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https://www.youtube.com/watch?v=5uBopSYtfIc
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Connected Home
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SAP Predictive Maintenance and Service
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Predictive Maintenance
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Connected Agriculture
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Digital Farming https://www.youtube.com/watch?v=0Mes8qnpf9o
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CONNECTED CAR UBI
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Nanjing Connected City
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Business Impact The power of real time data for fleet management
http://www.youtube.com/watch?v=xtFTaLWv8Is
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The Networked Insurer
S/4 HANA INNOVATION PLATFORM
PRECISION OMNI-CHANNEL USAGE BASED
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Precision Insurance
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“…data analytics strategy will improve customer targeting, product design, pricing, agency management, underwriting, claims and reporting.”
Ernst&Young
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PRESENTATION OF RELEVANT
CONTENT
THE CUSTOMER
WHAT THEY HAVE DONE
WHAT THEY MAY DO
WHAT THEY ARE DOING NOW
REAL-TIME INDIVIDUALIZATION
TOUCHPOINTS
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Customer Engagement Intelligence
1. Harvest Data
2. Merge Interactions
3. Gain Insights
4. Build Target Groups intelligently
5. Trigger Actions From various sources:
social, clicks, emails, sales, automatic interpretation…
On topics, on consumers
Understand trends, prepare ad hoc actions
Prepare target groups, use predictive algorithms
Trigger campaigns, report on success, compare to control groups
Select algorithm, train predictive model
Predictive Analytics
Interactions
Consumer
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1B
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CUSTOMER LIFECYCLE VALUE CHURN RATE CUSTOMER ENGAGEMENT
Improve Segmentation and Targeting
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Relevance Drives Consumer Value
Personalization
CRM-based offers
“I know who my customers are, but can I reach them when it counts?”
Tim
elin
ess
Location-based offers
“I know where my customers are, but everyone gets the
same offer.”
Precision Insurance 1:1 Personalization At the point-of-decision
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Omni-Channel Insurance
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WiKi Insurance - myJourney Pull Insurance:Auto, Health, Travel and Life
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Storm-Analytics in Insurance
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Become a Trusted Advisor
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The Networked Insurer
S/4 HANA INNOVATION PLATFORM
PRECISION OMNI-CHANNEL USAGE BASED
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Simplify Everything do Anything
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Teşekkürler
Marc Nolla Innovation SWAT EMEA South
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