Capitalize on Moments of Truth

For Your Business Heather Deason

Line of Business Marketing

October 25, 2011

© 2011 SAP AG. All rights reserved. 2

The Nature of Business Is Changing

Pace of Data

is Increasing

Mobility is

Ubiquitous

Customers are

Empowered

It now takes 2 days

to create as much

data as we did from

the dawn of man

through 2003

There will be 1.8

billion smartphones

by 2013, more than

the number of PCs

There are 1.2 billion

people on social

networks, 20% of

the world’s

population

© 2011 SAP AG. All rights reserved. 3

Customer Service is Changing

In today’s environment you must:

•Provide mobile and web access

•Recognize valuable customers

•Monitor and respond to social media

•Resolve customer issues rapidly

Moments of Truth:

© 2011 SAP AG. All rights reserved. 4

Moments of Truth Are Critical

In Every Business

How does SAP help

companies capitalize on

moments of truth?

Analytics, Mobile, Supply Chain, CRM

22% Revenue Growth

Over €3 Million New Sales in 2 Months

Mobility Changes the Game

Increasing Consumer Engagement

Analytics, Mobile, Supply Chain, Inventory

Revenue Growth of 35% Since 2005

Data to Meet Market Demand

The Right Toys, to the Right Retailers, Right Now

Analytics, Sourcing, Contract Management

15% Reduction in cost of goods and services

35,000 Contracts under management

Cloud Computing Empowers Savings

Rapid Results in Supplier Management

© 2011 SAP AG. All rights reserved. 8

Why SAP?

Choice Specialization Value

Many deployment

and use options

across a diverse

ecosystem

Solutions for all

roles across 24

industries

Immediate,

measurable value

and ROI delivered

on a global basis

Specialized Roles Work Better – Together

Build

Products

Innovate quickly,

efficiently and

sustainably

Optimize

Supply

Manage

globalization and

minimize risk

Manage

People

Recruit, equip and

manage a global

workforce

Serve

Customers

Delight customers

and resolve issues

across channels

Choice of Deployment and Use Options

• Rapid Deployment Solutions

• Cloud options

• Mobile access

• Robust partner network

Value Delivered Immediately and Globally

• Value Engineering

• Solutions for 24 industries

• Global support

• Integrated solutions

• Usability

“Poverty and adversity can hit people

suddenly and with full force - not just in

developing nations, but anywhere. We

have to match the available resources

to the needs of those who are suffering

as quickly, precisely and efficiently as

we can. The only way we can do this is

by having the right information available

at the right time - and that is what SAP

gives us.”

Thomas Tighe

President and CEO

Direct Relief International

Thank You!