Post on 07-May-2015
description
Digital Media Assessment
April 2011Leveraging Social Media@devonvsmith
Quick Stats
2,798 likes1 post/day
11 comments/post
417 followers5% listed
5 tweets/week 1 mention/tweet
1 upload/month1,779 views/upload
77 subscribers
Arrows indicate if you are performing above, below, or similar to the average of your peers
0 photos0 contacts
0 high views/photo
0 subscribers0 posts/month
0 comment/post
3 people3 check-ins
0 tips
In the following slides, you’ll notice black text that calls out specific recommendations for things you should change
Web
site
Great job integrating social on your front page!
There’s so many links to click! Consider what 1 or 2 calls to action you’re asking users to
take on each page
Consider installing Google Analytics to track
onsite metrics
Face
book
95% of your 20 peer organizations were active on Facebook in the past month. On average, they have 1,290 likes (max 145,101), post .5x/day (1.5x/day), and receive 8 comments/post (max 281). Chanticleer and SF AIDS Foundation are ones to watch.
Know that an “interest” page exists for
you on Facebook, which pulls in info from Wikipedia (so make sure Wikipedia stays
up to date)
Consider claiming your Facebook
Place page
Consider checking Open Facebook Search for the conversations happening about SFGMC, off of your page. You can also encourage fans to use the “@SFGMC”
feature to tag you in their posts.
Great job letting us know who’s
updating the page!
Photos seem to be your most popular posts
Consider responding to more of
your fan comments
Twitt
er55% of your 20 peer organizations were active on Twitter in the past 10 days. On average, they have 400 followers (max 21,639), tweet 5x/week (max 6x/day), are added to a list by 7% of their followers (max 12%), and receive 1 mention/tweet (max 82).
Consider responding to more tweets
about SFGMC
The titles of these lists should give you some insight into what people
expect you to tweet about.
Consider letting us know who on staff is tweeting
Consider tweeting at different times of day, days of
week
Consider unlinking your
Facebook account.
Way to stick with twitter and keep
trying!
YouT
ube
60% of your 20 peer organizations were active on YouTube in the past year. On average, they uploaded .5videos/month (max 2/month), have 1,144 views/video (max 45,606), and 43 subscribers (max 1,290).
Great job using tags!
There are a significant number of other YouTube users with SFGMC content. Consider curating/hosting a playlist of this
content on your channel
Great job syndicating your
content far & wide
Flic
kr
20% of your 20 peer organizations were active on Flickr in the past year. On average, they posted 24 photos (max 160), have 3 contacts (max 4), belongs to 1 group (max 4), and their most viewed photo has been seen approximately 88 times (max 156). Turtle Creek Chorale is one to watch.
There are over 300 photos on Flickr mentioning SFGMC, by
these groups & photographers. Consider joining the photo groups
and/or reaching out to thank these photographers
Yelp
and
Fou
rsqu
are
45% of your 20 peer organizations have an active Foursquare venue, though only 2 have been claimed by their owner. On average, 4 people (max 29) have checked-in a total of 9 times (max 92) and left 0 tips (max 1).
35% of your 20 peer organizations, only 4 have been claimed by their owners. On average, they have 2 reviews (max 153) of 5 stars (max 5).
May be useful to know these are the
companies the public associates as being
similar to you
Consider claiming your
Foursquare venue so you have access
to the venue analytics
Consider adding a category
& tags to your Foursquare
venue
Consider verifying your Yelp
venue
Blog
10% of your 20 peer organizations blogged in the past 3 months. Chanticleer’s posted 40 times over 3 months, received 9 total comments, and has 0 subscribers. Straight No Chaser posted 17 times over 3 months, received 605 comments (!) and has 20 subscribers.
Other Social Media
Your wikipedia page is well trafficked and quite
detailed. Congrats!
Consider creating a company profile on LinkedIn for SFGMC, or perhaps a
professional networking group
Consider claiming your Google
Place page
Consider engaging with some of the bloggers
promoting your content
Other social networks mentioned by your 20 peer organizations include 1 each: MySpace, Wikipedia, Ning.
Sear
ch E
ngin
e O
ptim
izat
ion
Consider adding unique meta descriptions to each
section of your website, and installing a 301 redirect
It looks like Google AdWords could be cost effective if you want to drive more traffic
to your website
You have great google rankings for
generic search terms!
Consider what other keywords you want to rank for, and how to create content that attracts those anchors
Glossary
A/B Testing: a way to test 2 slightly different webpages to see which one users take action on more often
Call to action: the 1 action you want a user to take on this page (click a donate button, buy tickets link, submit email for newsletter)
SEO: stands for Search Engine Optimization; process of
Anchor text: the underlined phrase that links to a new page. Google uses this phrase to decide where your site shows up in search
Keyword rich content: using the generic (see above) phrases you want to rank for in Google searches
Alt-tag: keyword tags that describe an image so Google bots know how to index the image and allow others to find it
301 redirect: shows Google that “site.org” and “www.site.org” are the same website (5 minute fix your webmaster can do)
Facebook custom URL: facebook.com/yourname instead of facebook.com/pages/city/yourname/123456
Link architecture: where internal page links appear on your website, and how sections of your site are linked together
Design elements: ensuring your digital branding (style) matches your social branding matches your off line branding
Category v tag: both help users find content; categories tend to be pre-defined, tags tend to be user generated
Integrated blog: a blog hosted on your own website (yoursite.org/blog or blog.yoursite.org) provides you valuable SEO
RSS: method by which you can subscribe to a blog via email or an RSS reader (stands for Real Simple Syndication)
Blog subscribers: I’ve shown you Google Reader subscribers, which on average accounts for about 50% of all your blog subscribers
New twitter: in Oct 2010, Twitter added a new windowpane on the right side of the feed, which interfered with some profile designs
Aggregator: a website that collects and displays lots of different blogs (examples: Digg, Reddit, StumbleUpon, Delicious)
Generic v branded search: generic search example is “dance company san francisco” branded search example “AXIS Dance”
Hashtag: a phrase prefixed with # symbol, which makes searching for that particular topic
Referral source: how users arrive arrive at your video; could be through embedded players, related videos, searches, links
Tag cloud: a visual depiction of keywords where the most used words are displayed larger, tags are linked to relevant site content
Permalinks: a unique URL for every blog post so they can be linked to forever
Meta-description: text appearing under link in a Google search that describes the page. <meta name =”description” content=”...”>
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