THE PACK

Prepared by:M. AnokhinaA. MihnevichM. Osipyan

1407

Promotional packaging (bonus pack & banded pack) - a kind of trade-marketing campaign aimed to stimulate the purchase of

goods at a higher level or with greater intensity.

BONUS PACK

Requires:• flexibility of packaging• manufacturing

MULTI-PACKS

Requires:• minimal production changes• intensive labour• time to implement

COST&

PERCEPTION OFVALUE

The effectiveness of the action can be calculated using the following parameters:

•The total number of contacts (shopping)•The average monthly growth in sales•Places with extra computation allocated for the product•The increase of the part of the shelf•The increase of the distribution of goods

THANK YOU FOR ATTENTION