Sales promotion (the pack)
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Transcript of Sales promotion (the pack)
![Page 1: Sales promotion (the pack)](https://reader031.fdocuments.in/reader031/viewer/2022030216/58887d151a28ab34788b699b/html5/thumbnails/1.jpg)
THE PACK
Prepared by:M. AnokhinaA. MihnevichM. Osipyan
1407
![Page 2: Sales promotion (the pack)](https://reader031.fdocuments.in/reader031/viewer/2022030216/58887d151a28ab34788b699b/html5/thumbnails/2.jpg)
Promotional packaging (bonus pack & banded pack) - a kind of trade-marketing campaign aimed to stimulate the purchase of
goods at a higher level or with greater intensity.
![Page 3: Sales promotion (the pack)](https://reader031.fdocuments.in/reader031/viewer/2022030216/58887d151a28ab34788b699b/html5/thumbnails/3.jpg)
BONUS PACK
Requires:• flexibility of packaging• manufacturing
![Page 4: Sales promotion (the pack)](https://reader031.fdocuments.in/reader031/viewer/2022030216/58887d151a28ab34788b699b/html5/thumbnails/4.jpg)
MULTI-PACKS
Requires:• minimal production changes• intensive labour• time to implement
![Page 5: Sales promotion (the pack)](https://reader031.fdocuments.in/reader031/viewer/2022030216/58887d151a28ab34788b699b/html5/thumbnails/5.jpg)
COST&
PERCEPTION OFVALUE
![Page 6: Sales promotion (the pack)](https://reader031.fdocuments.in/reader031/viewer/2022030216/58887d151a28ab34788b699b/html5/thumbnails/6.jpg)
The effectiveness of the action can be calculated using the following parameters:
•The total number of contacts (shopping)•The average monthly growth in sales•Places with extra computation allocated for the product•The increase of the part of the shelf•The increase of the distribution of goods
![Page 7: Sales promotion (the pack)](https://reader031.fdocuments.in/reader031/viewer/2022030216/58887d151a28ab34788b699b/html5/thumbnails/7.jpg)
THANK YOU FOR ATTENTION