Founded in September 2013

With rapid growth AllUnite rolled out in 50 countries in 50 weeks during 2014.

AllUnite´s mission is to provide traditional stores with the same tools which the e-commerce businesses have used during the last 10 years.

Internet have moved to the streets giving the traditional stores the options to get digital contact with their customers.

Investors: Northzone (UK), COOP Invest, Christian Stadil and Founders.Total investment: 3,5 mio. USD.

ALL UNITE STORY

AllUnite is a platform for: Local digital advertising in or close to your stores

Free internet

Get a digital footprint of your customers

OVERALL CONCEPT

Free wifi attracts customers.

“Customers are going to use mobiles in store anyway, and this is an upward trend. In the UK 43% of respondents said they had used their mobile to compare prices and look at product reviews while out shopping, up from 19% in 2011” Econsultancy.comAllUnite uses same SSID for all our customers ☺ AllUnite Free which means the users connects automatically once they tried the AllUnite network. This means that AllUnite network is chosen before 3G/4G if a customer connects once. The SSID is shared among our customers increasing the number of users connecting.

FREE INTERNET

When providing the AllUnite software you automatically track all users in range of the signals of the routers if they have turned-on WiFi. After 12 month of existence AllUnite reached 2 mio. unique people passing our routers every day leaving a digital footprint forour customers. We track:

Number of users passing your store Number of visitors entering your store Conversion between passing traffic and entering trafficHow many users are new compared to recurring usersWe provide heatmap – where are you customersstaying in your store (min. 3 routers required.)

BUSINESS INTELLIGENCE

Advertising in bottom 10% of browserCaptive portal – startpage – optionalOn all http pages in browsersIn a number of AppsA average customer pr. Store will have app 20.000ads shown pr. Мonth

LOCAL ADVERTISING (SURFING)

Make 3 standard offers in APP when customers is in range of your wifi. Make 15% vouchers for customers close to your store 99 minute 15% voucher to push customers into your shop. All Unite in your local area to push customers into your shop. Make 15% vouchers only for new customers who haven´t been in your store in a given period. We track mac-adresses on mobile devices and detect if a user have already been in your store before.

LOCAL ADVERTISING (PUSH)

BUSINESS INTELLIGENCE

Mods dashboard with generalized user data, ad statistics and traffic numbersOptional Heatmap data showing how your customers move in the Internet coverage area

DASHBOARD WITH BI-INFORMATION

USER DATAAll user data is generalizedNumbers of unique users based on chosen period

AD DATANumber of ads previewedNumber of ads Clicked

TRAFFIC NUMBERSShows how many MAC adresses passing your Internet coverage area (Don´t have to log on). Giving you the oportunity to meassure traffic passing your shop and measure conversion from traffic to customers.

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ALLUNITE. HEATMAP

CISCO INTEGRATION

AllUnite can run our own hardware which is based on TP-link which is world largest provider of WLAN devices.AllUnite can also run on existing routers based on Cisco. We can integrate through the Cisco controller using existing Cisco access point and network. We connect the AllUnite API server directly to the Cisco controller thereby being able to provide AllUnite Free Wifi, heatmap, business intelligence etc.

LEGAL SECURITY

Logging of data Usage data is kept for a maximum of 12 months from last usage, after which time it is

destroyed in compliance with 5022.22M – the US Department of Defense (DOD) 3-pass overwrite mode of data for maximum security.

Registrating users Several registration fields available based on local legal requirements. But only done

when required by law Validating users

Several validation methods available based on local legal requirements. But only done when required by law

END USER SECURITY

Possible to ad “Terms and agreement” acceptance page

Privacy: User data captured, is based on device (MAC address) rather than personal data

Any personal user data captured, is based on the requirements of current local legislation Data is transmitted over secure encrypted lines, and is stored in shore side databases on

servers enabled with high security level.