Sales and Distribution SystemOf

Britannia

Presented By :Group No. 10

Company Overview

Type Public

Founded 1892Headquarters Kolkata and Bangalore; R&D Chennai, India

Area served IndiaKey people Nusli Wadia : Chairman

Ms. Vinita Bali : Managing Director

Industry FoodProducts Biscuits , Cake , Rusk, milk

Revenue ▲ Rs 2,200 croreParent Wadia Group

Website www.britannia.co.in

Products at a glance

Sales organization of companyZonal Branch Manager

Zonal Sales Manager

Zonal Sales Manager

Territory Manger

Territory Manger

Territory Manger

Zonal Sales Manager

Distributor Distributor Distributor Distributor

Distribution Style

Intensive Distribution: As biscuits and cakes need to reach the consumer at their nearest locations so this type of distribution channel is used. This type of distribution helps customer looks for location convenience.

Britannia factory

Wholesaler /Distributor

Retailers Kirana stores

Agents

Big retail Units

Customers

Flow of Distribution

Customer

CONSUMER

RETAILER DISTRIBUTOR CFA FACTORY

AssortingAllocation Sorting

Accumulation

Functions of different entities

Source of Information

Mr. Raju Upadhyay

Covers 60 % of Market of Lucknow.Monthly turn over : 5 Lks.

Has 200 men to distribute. Distribution completes within a day.

Keeps 500 SKU’s of Biscuits and Cakes.

Profit Margin

FACTORY

CFA

WHOLESALE DISTRIBUTOR

RETAILER

Purchases at80 % of MRP

Gives at 85 % of MRP

Earns 1.5 - 2 % margin after deducting all expenses.

Group Members

Anshul K. Singh Jubin Modi

Kesharpu Sekhar, Sadik Quadri Saurabh Tamrakar, Tapan Jain

Vivek Bohra

Thank You