Sales n Distribution of Britania
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Sales and Distribution System Of Britannia Presented By : Group No. 10
description
Sales and Distribution SystemOfBritanniaPresented By : Group No. 10Company OverviewType Founded Headquarters Area served Key people Industry Products Revenue Parent Website Public 1892 Kolkata and Bangalore; R&D Chennai, India India Nusli Wadia : Chairman Ms. Vinita Bali : Managing Director Food Biscuits , Cake , Rusk, milk Rs 2,200 crore Wadia Group www.britannia.co.inProducts at a glanceZonal Branch ManagerSales organization of companyZonal Sales ManagerZonal Sales Manager
Transcript of Sales n Distribution of Britania
Sales and Distribution SystemOf
Britannia
Presented By :Group No. 10
Company Overview
Type Public
Founded 1892Headquarters Kolkata and Bangalore; R&D Chennai, India
Area served IndiaKey people Nusli Wadia : Chairman
Ms. Vinita Bali : Managing Director
Industry FoodProducts Biscuits , Cake , Rusk, milk
Revenue ▲ Rs 2,200 croreParent Wadia Group
Website www.britannia.co.in
Products at a glance
Sales organization of companyZonal Branch Manager
Zonal Sales Manager
Zonal Sales Manager
Territory Manger
Territory Manger
Territory Manger
Zonal Sales Manager
Distributor Distributor Distributor Distributor
Distribution Style
Intensive Distribution: As biscuits and cakes need to reach the consumer at their nearest locations so this type of distribution channel is used. This type of distribution helps customer looks for location convenience.
Britannia factory
Wholesaler /Distributor
Retailers Kirana stores
Agents
Big retail Units
Customers
Flow of Distribution
Customer
CONSUMER
RETAILER DISTRIBUTOR CFA FACTORY
AssortingAllocation Sorting
Accumulation
Functions of different entities
Source of Information
Mr. Raju Upadhyay
Covers 60 % of Market of Lucknow.Monthly turn over : 5 Lks.
Has 200 men to distribute. Distribution completes within a day.
Keeps 500 SKU’s of Biscuits and Cakes.
Profit Margin
FACTORY
CFA
WHOLESALE DISTRIBUTOR
RETAILER
Purchases at80 % of MRP
Gives at 85 % of MRP
Earns 1.5 - 2 % margin after deducting all expenses.
Group Members
Anshul K. Singh Jubin Modi
Kesharpu Sekhar, Sadik Quadri Saurabh Tamrakar, Tapan Jain
Vivek Bohra
Thank You
