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Sales is Out. Content Education Is In.How to build your brand, make sales and engage customers with social content marketing

Entrepreneur, Best Selling Author, “Facebook Guide to Small Business Marketing”, Event producer, speaker, journalist

@ramonray @scorementors

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What will we cover today?

1. Content evolution2. Business benefits of social media3. Content ideas - What to share on social media4. Powerful social media concepts5. Power of Multi-Media (Video and Audio)6. Social Media Paid Advertising7. Four Simple Social Marketing Tips

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Why social content marketing?

•People are searching for entertainment or information•People are connecting (engaging) with each other (news, funny videos, etc)

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Content Evolution

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Television, Radio, Flyers, Billboards…all ONE WAY

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Social is a big conversation

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Interruption VS conversation

marketing

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Two benefits of social content marketing

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Gain intelligence on your market, customers &

prospects

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Listening posts….

•LinkedIn Groups•Twitter Hashtags and Trending•Facebook Product, Fan PagesTIP: Be creative in what and how you search. “Taxis” vs “Mall shuttle service”

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Develop stronger relationships with your customers

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Great social content tells a story

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6 Easy content/STORY ideas

1. About your customers2. About your industry (news, best practices)3. About your community4. About YOU (gently) – products, services5. Thought leadership (advise, inform, educate)6. Personal tidbits (gently)7. Use visuals

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5 Social Media best practices concepts

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Give, Give, Give, Take

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Lowes fix in Six

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Headlines: Informative, Teasing

• Short• Sweet• To The Point• Descriptive• Search Engine Friendly

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Respond

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HAVE FUN WITH CONTENT

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The power of audio and video

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http://bit.ly/firemansavescat

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PAID advertising on social media

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Social media paid advertising

•Fail (succeed) fast•Quickly gain insight•Test advertising copy and offers•Build a following fast•Collect leads fast•Sell fast•WARNING: MEASURE, MEASURE, MEASURE…

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5 Secrets To Online Advertising Success

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5 Secrets To Online Advertising Success

•Target audience•Good copy/images•LEAD magnet (something of value but free)•Prospects into sales funnel (CRM)•Educate to a sale

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Social content marketing simplified

•Frequent•Relevant•Engaging•Analytics…

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Analytics•Measure social media success•Is it working? What’s working?•Which social network is best for your audience?•What content works best?•What’s your cost per customer acquired?

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Help sections of the social networks

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Interruption marketing Conversation marketing

Entrepreneur, Best Selling Author, “Facebook Guide to Small Business Marketing”, Event producer, speaker, journalist

@ramonray – ramonray.com

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Sales is Out. Content Education Is In.

How to build your brand, make sales and engage customers with social content marketing