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Is retail dead?

Toby Desforges Founder and Managing Partner - engage

Asians love shopping online

An online Asia is changing the retail landscape

Online is having a huge impact on retailers

But retail is the biggest business on the planet

20002010

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850000000000

900000000000

950000000000

1000000000000

1050000000000

1100000000000

Top 10 retailer's sales

20002010

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50000000000

100000000000

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200000000000

250000000000

300000000000

350000000000

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WalMart's sales

And we still love shopping in stores

Shopping is changing

Retailers are adapting

Who we are is changing

Who we are is changing

This creates some major challenges for manufacturers

Develop powerful consumer

brands

Drive retail distribution

And its creating a completely new marketing model

Create desire to consume the brand

Maximise every

opportunity to purchase the

brand

Motivate retailers to support the

brand

In this model ‘consumer marketing’ is being replaced by ‘Total Marketing’

Find out more in“The Shopper Marketing Revolution”

“For those on the fast track of modern business (The Shopper Marketing Revolution) is a must read.” Paco Underhill Author of Why We Buy: The Science of Shopping

“Invaluable to the careers of very many of the marketing professionals in the industry." Herb SorensenAuthor of Inside the Mind of the Shopper

Available now on Amazon!