Safe & Reliable Way of Reaching* 500 million consumers* with GDP of over USD1.8 trillion

Hazım EllialtıGroup CEO, ETİ

GLOBAL TRADE

•Realisation of the benefits of globalisation,

•Opportunity to expand trade in

goods/services,

•Expansion of international production

network.

ETİ OFFERS

Unsaturated Domestic Market

Access to Large andGrowing Neighbour Countries

Demand for Value Added Products at Reasonable Prices

TURKEY AS A GROWING MARKET

•Young and growing population,

•Increase in the number of households,

•Increase in the number of working women,

•Rapid rise in urbanisation,

•Lowering inflation; rise in per capita

income.

SIZEABLE BUT DIFFICULT MARKET

•Total retail sector of $70billion

•FMCG category of $35billion but $25billion in 200,000 small outlets.

RETAIL SECTOR – Categories($ 70 billion)

Foodstuff 48%

Cigarettes43%

Other1%

HouseholdCleaning Products

4%

Personal Hygiene7%

CONFECTIONERY Market ( $ 4 billion)

SNACKS13%

CHEWING GUM10% CHOCOLATE

7%CHOCOLATE

COVERED19%

CHOCOLATE SPREADS

7%

CANDIES5%

BISCUITS & CAKES

39%

Sizeable but Difficult

•Total retail sector of $70billion

•FMCG category of $35billion but $25billion in 200,000 small outlets.

•Biscuits, Cakes, Chocolates category of $2.5billion

• 80% of the category shared between two brands, one being ETİ.

SIZEABLE BUT DIFFICULT MARKET

SUCCESSFULL ENTRANCE REQUIRES...

•Consumer insight

•Large & effective distribution system,

•Experienced & qualified human capital

•Investment in vehicles & equipment,

•Up-to-date technological infrastructure,

TURKEY AS AN EXPORT BASE

•Export bridge to neighbouring developing countries.

•Strong distributor network both local&abroad,•High quality products,•Strong R&D able to develop value added products,•From sales/volume oriented to brand oriented,•Logistic advantages due to geographical position,•Regional know-how,•Recent experience of the similar development in terms of trade, consumption, urban development.

NORTH AFRICAMIDDLE EAST

P: 4,5 GDP:37

P:5,9GDP:34,8

P:78,9GDP:84,5

P: 8,9 GDP:14

P: 32,9GDP:92

P: 3,5 GDP:9,3

P:27GDP:286

P:27GDP:47

P:19GDP:27

P:6GDP:12

P: 2 GDP:6

P:21GDP:15

P: 72 GDP:358

BALKANS

TURKIC REP.

P:69GDP:195

EUP: 461 GDP:14.000

P:MILLIONGDP:BILLION USD

POPULATION & GDP We Serve

• NORTH AFRICA; - Population 161 MILLON - GDP 301 BILLION USD

• MIDDLE EAST;– Population 182 MILLION– GDP 834 BILLION USD

• TURKIC REPUBLICS; - Population 65 MILLION- GDP 180 BILLION USD

• BALKANS;– Population 42 MILLION– GDP 160 BILLION USD

POSSIBLE WAYS OF ENTRY

GREENFIELD ACQUISITION JV LICENSING orDISTRIBUTION

ETİ MAY WELL BE A CONSIDERABLE PARTNER FOR LICENSING AND/OR DISTRIBUTION