Post on 01-Jan-2016
Sachplakat or Object Poster
Lucien BernhardHans Rudi ErdtLudwig Hohlwein
Posters that used often a single large image of an object: nothingMetaphorical, very objective andstraight-forward
Rejecting as antiquated the oftenelaborate sentimentality of Victorianadvertising. I saw beauty in the very products of the machine age!
1905–1918(WWI- 1914-1918)
Sachplakat Lucien BernhardPriester matches 1905
Often a strong pairing of a bold singular image and a name.
Lucien BernhardStiller 1912
Lucien Bernhard
Lucien Bernhard
An earlier age might have felt it necessary to depict the power of a spark plug by showing some mythic allegorical figure handing fire to down from Olympus. In the new
objectivity, the spark plug itself is a thing of beauty.
Hans Rudi Erdt 1911
Lost and found contour, Asymmetrical balance Elegant simplicity
Hans Rudi Erdt
Hans Rudi Erdt
Ludwig Hohlwein
Ludwig Hohlwein
What does the term “Sachplakat” mean?
How was this style different from the prevailing Art Nouveau Posters? Why was this appealing to clients of poster-advertising.
Art Nouveau: Sachplakat
Allegorical Objective
Complex Simple
Decadence Purity
Often relaxed High-energy
Natural Industrial
Michael Schwab: contemporary poster designer http://www.michaelschwab.com/store.html
DADA Tristam TsaraFrancis PicabiaRaoul HausmannKurt Schwitters
Dada was a response to WW1
Embraced chance
Simultaneity and Absurdity
Also associated with Marcel Duchamp
Rejected making art: cultivated performance, ready-mades, collage.
1916–1923
Dada Exhibition poster at the Centre Pompidou in Paris 2006
Prospectus for Club Dada printed in 1918 shows the Dadists’ creative use of typography and their desire to shock
Raoul Hausman
Dada Kino, 1920
Raoul Hausman
Tatlin at Home, 1920
Raoul Hausman
Assemblage (1920)
Ckurt Schwitters: Merzwerk (short for “Kommerz”
Hannah Hoch: photocollage
Question:
What would a yard sale sign look like designed by a DADA designer?
David Carson1990s
Ed Fella 1990s
Rejects aesthetics Cranbrook faculty